Son La Coffee Exports Top USD 112 Million as Province Pivots to High Value

On the afternoon of October 11, under the framework of the 2nd Son La Coffee Festival (2026), Vietnam’s Ministry of Industry and Trade and the People’s Committee of Son La province co-hosted the 2026 Son La Coffee Business Exchange to promote trade, build the brand and expand the consumer market.

According to the provincial People’s Committee, by 2026 Son La will maintain about 44,000 hectares of coffee, with over 25,000 hectares in production and an estimated green bean output of 50,960 tonnes. Notably, specialty coffee area will exceed 1,120 hectares, yielding close to 1,000 tonnes of high-quality green beans.

Coffee exports have surpassed USD 112 million, accounting for more than 49% of total export goods value. The product has entered the EU, the US, Canada and China, and is gradually moving into higher-value markets.

Vice Chairman Nguyen Thanh Cong said the province is developing specialty coffee and promoting deep processing and branding to build a distinctive high-quality Arabica region. The Vietnam Coffee-Cocoa Association noted that growing Son La Arabica requires quality standardization, stable supply and the right buyers, while deep processing and full-fruit utilization unlock more value.

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