世界咖啡 中国表达丨《中式咖啡文化传播昆明倡议》发布 倡导推动中国咖啡走向世界

Brief (coffeeyo.com): At the 2026 China Tropical Crops (Coffee) Industry Conference in Kunming on September 17, the “Kunming Initiative on Chinese-style Coffee Culture Communication” was issued—advocating that Chinese coffee move from “global raw-material warehouse” to “cultural exporter,” letting the world taste Chinese coffee and coffee tell China’s stories.

On September 17, the 2026 China Tropical Crops (Coffee) Industry Conference was held in Kunming, where the “Kunming Initiative on Chinese-style Coffee Culture Communication” (hereinafter “the Initiative”) was issued, advocating that Chinese coffee move from “global raw-material warehouse” to “cultural exporter,” letting the world taste Chinese coffee and coffee tell China’s stories.

The Initiative was initiated by the International Communication Capacity Building Committee of the China Newspaper Association and the Yunnan Daily Press Group. Mainstream media, industry expert associations and enterprise representatives from across the country will join hands, using coffee as a medium, to tell China’s coffee story to the world and convey Oriental life aesthetics.

The full text of the Initiative is as follows:

By Yan Susu and Xu Yongjin of Yunnan Net.

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