At a Glance (China Coffee Network): On June 12, “Coffee Assembled, Can’t Miss You”—the 2026 Yunyan 3rd Coffee Culture Season—opened at Xinyin 1950. Over 60 quality domestic and overseas brands gathered, with the 2026 China Barista Championship (CBC) Guiyang regional and the 2026 China Brewers Cup (CBrC) Guiyang regional kicking off in parallel. Though a weekday, the venue was packed; coffee aroma spilled from every booth, mingling with lively talk and pulling the whole block into “coffee time.”
“It’s a weekday, yet the foot traffic is quite high,” said Doris, a barista from Hong Kong’s LADss Store, smiling. “I’d heard Guiyang’s coffee scene was great before coming, and it’s even better than I imagined. Consumers here have a high understanding of coffee; everyone generally loves it.”
Pouring for customers as she spoke, she shared that she already knew many excellent competitors came from Guiyang through competitions, and came this time to feel it herself and bring her products to local enthusiasts. “I just arrived in Guiyang yesterday and found many coffee shops near my hotel. The density is high and the quality is excellent.”
Xu Cheng, product manager at Shichai Coffee Academy, stood at his booth watching the endless stream of visitors and remarked: “The crowd is great, and the venue the organizer provided is very comfortable. There are so many coffee champions here, and the cafés are especially professional.”
He noted that at coffee festivals he always notices many Guiyang brands—”like Captain George, Dui Coffee, Combos—under the leadership of these professionals, Guiyang coffee is developing rapidly and will only get more professional.”
Xiao Quan from Coffee Spot had just seen off a group of customers and turned to the reporter: “Guiyang consumers love trying different coffee flavors—they have a real spirit of exploration.” He also noticed an interesting phenomenon: “Guiyang brands do fermented coffees, and many cities are learning Guiyang’s fermentation techniques.”
David, store manager of Mowent Coffee, visiting Guiyang for the first time, told the reporter: “Guiyang’s coffee atmosphere is especially good; we specifically wanted to experience it.” He highlighted the organizer’s attentive service—staff online 24/7, even consulting all vendors about a few-minute power outage. “Coffee requires constant learning and openness to new things; Guiyang keeps attracting out-of-town vendors through coffee events, and through our interaction the local market grows more vibrant.”
Xu Doudou, co-founder of Sanmuyu Coffee, brought two signatures developed specially for this festival—”Coconut Surfing” and “Taihu Girl”—and a queue quickly formed. She said: “Guiyang’s coffee scene has been very strong these two years, with deep cultural roots; specialty coffee doesn’t need much education here. From a business view, tourists are willing to pay for coffee.”
Xiaoxiao from Fisher Coffee’s marketing department came to Guiyang for the second time, with anticipation in her voice. “I came once last year and was moved by the local customers’ warmth, so when my colleagues heard Guiyang was holding a coffee event, I immediately said I had to come see the fans again.” She recalled many customers coming up last year to say they’d drunk her brand for years and never expected to meet it so far away in Guiyang. “Here, when you speak, there’s an echo.”
“Guiyang doesn’t grow coffee beans, but it grows coffee champions,” said Gu Xingxing, head of Montagio “Mountain Has Beans.” “This event gave me a deeper impression of Guiyang consumers’ openness, local brands’ professionalism, and the overall atmosphere. I look forward to coming again.”
Source: Yunyan District Media Center
Reprint Notice & Disclaimer
- This article is compiled and edited by China Coffee Network (coffeeyo.com), and is reprinted from Yunyan District Media Center’s coverage of the coffee culture season. The copyright of the original article belongs to the original outlet and authors. This reprint is for the sharing of coffee industry information only and does not represent the position of this site; all data and views are subject to the original. We thank the original authors for their work and sharing.
- For matters regarding authorization, attribution, copyright, or any other issues, please contact us promptly and we will verify and cooperate in handling them. We also welcome coffee businesses and industry media to exchange and contribute content.
- Contact China Coffee Network (coffeeyo.com): Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong City, Xishuangbanna, Yunnan Province / Tieling City, Liaoning Province
Related Reading
- Bean in Short Supply: A Taiwan Youth on Yunnan Coffee as a Shared Cross-Strait Stage
- Five Years, Eight Championships: Lincang Coffee Joins the World Stage
Haikou ‘Union Cup’ Barista Skills Competition Kicks Off to Empower the Service Sector
Yunnan Specialty Coffee Beans Deliver an ‘Excellent’ Report: Path to Value Leap- Cross-Strait Tides Rise: A Taiwan Youth Farms Coffee in Yunnan, a Cup Bridging Both Sides
2026 2nd Yunnan Treasure Coffee Green Bean Competition (Cup of Excellence Pilot) Concludes
Liaoning ICP Security No. 21122402000217