Brief (coffeeyo.com): The 7th Nujiang Specialty Coffee Culture Week promotion event was held in the ancient city of Dali, using a cup of coffee as the medium to connect the Gaoligong Mountains with the Cangshan Mountains and Erhai Lake, letting more visitors discover the unique charm of Nujiang coffee.
September 16. “China’s coffee is in Yunnan; infinite possibility is in Nujiang.” The 7th Nujiang Specialty Coffee Culture Week promotion event was held in the ancient city of Dali.
The event opened with the passionate dance “Nu D.” Amid the dynamic melody, young Lisu men and women in gorgeous ethnic costumes danced joyfully.
The warm, unrestrained ethnic flavor was highly infectious; many on-site visitors, moved by the atmosphere, joined the dancing troupe to sing and dance together.
The venue gathered a wealth of fine goods—Nujiang specialty coffee, caoguo (lanternfruit), Nujiang ham and more—each making its debut, attracting passersby to stop, inquire and taste, letting them directly feel Nujiang’s distinctive character.
This promotion is not only a showcase of coffee flavors, but also a practice of mutual learning between western Yunnan’s specialty industries and joint cultural-tourism resource linkage. Using a cup of coffee as the medium, it connects the Gaoligong Mountains with the Cangshan Mountains and Erhai Lake.
It lets more visitors from Dali and surrounding areas learn about Nujiang’s unique charm, draws them to Nujiang to experience its ethnic culture, natural scenery and specialty industries, helps Nujiang specialty coffee step out of the canyon, and lets more people see the infinite potential of Yunnan coffee.
Lushui City lies in the core area of the “Three Parallel Rivers” World Natural Heritage site and is the seat of the country’s only Lisu autonomous prefecture. Known as “the first city of the Eastern Grand Canyon,” it is called a magical, sacred and mysterious “frontier city, home of Baishi songs, bay of landscape.” Its unique soil and climate create the mellow fruity aroma and distinctive flavor of Nujiang coffee.
At present, the city’s coffee planting area reaches 100,000 mu, with a fine-variety rate above 90% and deep-processing capacity of 25,000 tonnes, and has nurtured specialty regional brands such as “Nu Xiao Ka” (Little Nu Coffee). The tiny coffee bean has become the “golden bean” that increases local people’s income and brings prosperity.
According to introductions, the main event of the 7th Nujiang Specialty Coffee Culture Week will be held in Lushui City from October 1 to 6. Over six days, activities achieve full-area linkage from the urban district to townships (subdistricts), with a rich program. Visitors can attend the opening-night gala to enjoy ethnic song and dance and join the bonfire dance; roam the Yunnan six-origin coffee-aroma market to taste coffees from across the province; watch the coffee-specialty mixing competition to feel the creative collision of wild ingredients and coffee; check in on the G219 coffee-seeking journey, collecting stamps along the canyon river; experience the coffee off-road carnival and encounter speed and coffee aroma; on the west bank of the Nujiang, a thousand-person unity hand-grabbed-rice long table will host guests with Lisu flavors and coffee delicacies. Visitors will feel the unique “Lushui taste” between mountains and waters and fully experience the infinite charm of “Mysterious Nujiang · Outdoor Paradise.”
Text & photos: Li Meirong, Tian Weixing. Editor: Tian Weixing. Reviewer: Yang Huixian. Final reviewer: Chen Limei. Operations: Dali Prefecture Culture and Tourism Bureau; Yunbao Group · Culture-Tourism Headlines News Network.
Reprint Note & Disclaimer
- This article is reprinted from Chinese media for information and cultural exchange. The views expressed are those of the original author and do not necessarily reflect the position of coffeeyo.com.
- All trademarks, brand names and logos mentioned belong to their respective owners.
- For cooperation, reprint or correction requests, please contact coffeeyo.com.
Reprint Notice & Disclaimer
- This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
- For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
- Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province
Related Reading
Three Decades of Shanghai-Yunnan Collaboration: A Coffee Bean ‘Ferments’ at the Import Expo
Why Yongde’s Coffee Beans Won Gold in Shanghai – A Taste of ‘Life in Yunnan: 365 Days’- Yunling Commentary: Yunnan Coffee Turnaround Hinges on Autonomous Pricing
A ‘Travel Pack’ Reveals Another Possibility for Pu’er Baristas- Bean in Short Supply: A Taiwan Youth on Yunnan Coffee as a Shared Cross-Strait Stage
- Five Years, Eight Championships: Lincang Coffee Joins the World Stage
Liaoning ICP Security No. 21122402000217