蓝瓶咖啡确认进京开店 北京首店落子国贸商城

Brief (coffeeyo.com): Blue Bottle Coffee has confirmed it is coming to Beijing, with its first store in the capital set for China World Mall. Hoardings are up, though an opening date has not been disclosed — a small but decisive step for a brand that has expanded slowly on the mainland.

Beijing Business Daily (reporter Guo Binlu) — On 16 September, Beijing Business Daily learned that specialty coffee brand Blue Bottle Coffee has confirmed it will open in Beijing, with its first store in the capital located in China World Mall. Hoardings have already gone up at the site, but the brand has yet to disclose a specific opening date.

From “planning to enter Beijing” to “persistent rumours” and now to hoardings actually rising, Blue Bottle Coffee’s first Beijing store has taken a key step. In August 2025 the company told Beijing Business Daily that “entering the Beijing market is not happening that quickly; the online reports are all false” — even as industry insiders revealed at the time that the brand was in talks with several commercial properties about taking space.

As a representative specialty coffee brand, Blue Bottle Coffee was founded in California in 2002. It entered the Chinese mainland in February 2022, with its first store on the banks of Suzhou Creek in Shanghai, where queues ran for hours on opening day. To date Blue Bottle Coffee has just over ten stores on the mainland, spread across Shanghai, Shenzhen and Hangzhou — a notably cautious pace of expansion.

It is worth noting that in April this year Nestlé disclosed in its financial results that its portfolio optimisation was continuing, including an agreement to sell Blue Bottle Coffee. Specifically, Nestlé has agreed to sell the brand to Centurium Capital; the deal remains subject to customary conditions and is expected to close in the first half of 2026. Centurium Capital is a private-equity fund manager founded by Li Hui in 2017. It became an early investor in Luckin Coffee in 2018, and after Luckin’s 2020 accounting-fraud scandal led the coffee chain’s restructuring, taking over the relevant equity and continuing to invest until it became Luckin’s controlling shareholder.

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