Kraft Heinz to Sell North American Coffee Business for $650 Million

At a Glance (China Coffee Network): Kraft Heinz has agreed to sell its North American coffee business—including Maxwell House, Gevalia and other brands—for $650 million, retaining a 30% non-controlling stake; the deal is expected to close by mid-2027, with about $500 million in after-tax net cash used to repay debt.

On November 4, Kraft Heinz Company announced it had signed a definitive agreement with private equity firm One Rock Capital Partners to sell its North American coffee business at an enterprise value of $650 million. Kraft Heinz will retain a 30% non-controlling interest in the business. The proposed transaction includes the brands Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean and Sanka, and is expected to close by mid-2027, subject to regulatory approval and other customary closing conditions.

Kraft Heinz said after-tax net cash proceeds are expected to be approximately $500 million, which it plans to use to repay debt.

In addition, the transaction is expected to include the assets, brands, customer support and functional resources needed to operate the North American coffee business. Kraft Heinz expects about 250 full-time employees across supply chain, sales, marketing, finance, human resources and performance, and R&D to transfer with the business, along with the coffee production facilities in Jacksonville, Florida and Vancouver, British Columbia.

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