Brief (coffeeyo.com): As coffee drinking weaves deeper into daily life, the industry is shifting from product rivalry to multi-dimensional, full-chain competition. The 2027 Asia Coffee Shop Supply Chain Expo, set for March 4–6 in Guangzhou, aims to accelerate that upgrade and connect buyers across the region.
As coffee consumption becomes part of everyday life, the industry is moving beyond simple product competition toward multi-dimensional, full-chain rivalry spanning brands, stores, equipment, raw materials, packaging, digitalization, and service. At the same time, expanding consumption scenarios — new retail, smart devices, unmanned service, and digital operations — are driving continuous innovation in the cafe format.
Against this backdrop, to further advance the high-quality development of China’s coffee industry, expand and upgrade coffee consumption, and promote innovation across the entire supply chain, Guangdong Hongwei International Exhibition Group will hold the 2027 Asia Coffee Shop Supply Chain Expo from March 4 to 6, 2027, at the Canton Fair Complex in Guangzhou, China.
Centered on the “coffee shop supply chain,” the expo will concentrate on showcasing and exchanging upstream and downstream coffee-industry resources, building an online-and-offline comprehensive service platform integrating new-product launches, trade negotiations, brand promotion, forums, supply-demand matching, channel expansion, and resource sharing — a bridge for efficient industry exchange and cooperation among coffee enterprises, stores, buyers, distributors, channel partners, and professional institutions.
Focusing on the coffee-shop supply chain, building a new platform for industry synergy
The 2027 Asia Coffee Shop Supply Chain Expo will further target the operational and supply-chain needs of coffee shops, constructing a more complete supply-chain showcase — from coffee raw materials, processing and in-store equipment, and smart terminals to packaging consumables, logistics and warehousing, testing and certification, training, and OEM/ODM services.
Concurrent events include:
The 14th Asia Vending & Smart Retail Expo (AVE), organized by Hongwei, 2027;
The 2027 Asia Beverage Industry Expo.
These linked exhibitions will broaden the exchange space between the coffee industry and smart retail, the beverage sector, and new consumption scenarios, offering exhibitors more diverse cross-industry cooperation and channel-expansion opportunities.
Multi-dimensional resource aggregation to help enterprises connect with the market precisely
As a professional expo focused on the coffee-shop supply chain, the 2027 Asia Coffee Shop Supply Chain Expo will leverage Hongwei International Exhibition Group’s accumulated experience and global buyer resources to organize professional purchasers, distributors, agents, chain brands, coffee shops, and related channel resources to attend and exchange.
The expo will highlight four core values:
Authoritative resources converge, elevating industry-exchange influence
The expo plans to join forces with international coffee organizations, domestic and overseas coffee industry associations, professional media, and related institutions to jointly promote resource exchange and cooperation across the coffee industry, further strengthening interaction between China’s coffee market and the international coffee supply chain.
Focus on the vertical supply chain, improving supply-demand matching efficiency
Unlike comprehensive exhibitions centered on consumer display, this expo will pay closer attention to coffee-shop operations and supply-chain procurement needs — precisely showcasing raw materials, equipment, packaging, smart products, and professional services, providing a platform for enterprises to find buyers, distributors, agents, and partners.
Covering the “seed-to-cup” industry ecosystem
The expo will gather upstream and downstream enterprises and professional institutions across the coffee chain — raw materials, processing, roasting, extraction, in-store equipment, packaging consumables, logistics and warehousing, quality testing, certification training, and contract manufacturing — fostering tighter cooperation among different links of the industry chain.
Targeting the China and Asia-Pacific markets, expanding cooperation channels
Relying on Guangzhou’s and the Greater Bay Area’s industrial, trade, and locational advantages, the expo will further connect domestic and international markets, offering overseas coffee enterprises a gateway into China and Chinese coffee enterprises a platform to expand across the Asia-Pacific.
Six exhibition zones covering full-scenario coffee-shop needs
Around the real needs of coffee shops from raw-material procurement to store operations, the 2027 Asia Coffee Shop Supply Chain Expo will set up six professional zones.
01 Coffee raw materials and adjuncts
Green beans, Arabica, Robusta, micro-lot specialty beans, roasted beans, blends, freeze-dried coffee, drip bags, coffee concentrates, capsules, ready-to-drink (RTD) coffee, plus syrups, dairy, and plant-based milks.
02 Coffee processing and brewing equipment
Commercial and industrial-grade machines: semi-automatic and fully automatic espresso machines, American drip brewers, pour-over gear, commercial and industrial roasters, grinders, cold-brew systems, siphon pots, ice makers, water-filtration systems, and more.
03 Coffee-shop supporting equipment and smart terminals
As digitalization and intelligence advance, the expo will spotlight POS systems, self-order kiosks, smart pickup lockers, AI barista robots, cold-chain equipment, display and refrigeration cabinets, store furniture, lighting, and decorative materials — integrated solutions from “equipment procurement” to “smart upgrade.”
04 Packaging and consumables
Paper and plastic cups, lids, straws, coffee bags, one-way degassing valves, fresh-keeping packaging, biodegradable and recyclable eco-materials, PLA bio-based packaging, brand VI design, and packaging printing.
05 Coffee-shop space, design, and operations
For cafes from start-up to chain operation: custom counters, lounge seating, lighting and soft decor, coffee-cart conversions; SI spatial design, brand visual planning, and turnkey store packages; plus domestic and overseas franchise and light-entrepreneurship models.
06 Global supply-chain supporting services
The expo extends into service links — cross-border cold-chain logistics, bonded warehousing, import-export customs clearance, coffee quality testing, SGS and CQI services, organic certification, SCA barista training, supply-chain finance, and OEM/ODM contract manufacturing — completing the supply-chain service system through coordinated display of service and product enterprises.
From “product showcase” to “industry cooperation”
The 2027 Asia Coffee Shop Supply Chain Expo will not only debut new products and promote brands but also organize new-product launches, forums, industry exchanges, procurement matchmaking, channel expansion, and business negotiations around industry trends and enterprise needs.
Through a diversified “exhibition + forum + procurement + business + communication” model, the expo helps enterprises showcase new products, technologies, and solutions, while helping buyers find suppliers, channel partners find brands, and coffee shops find equipment and services — creating more cooperation opportunities across the chain.
Going forward, the expo will keep tracking digitalization, intelligence, greening, and new consumption scenarios, actively linking upstream and downstream resources and bringing more innovative products, technologies, and business models to market.
Guangzhou: a key window linking China and Asia’s coffee industry
Guangzhou is a major Chinese commercial and trade center and international trade hub, with a mature manufacturing system, complete supply-chain foundation, and a global trade network. The Canton Fair Complex, as a large international exhibition platform, provides domestic and overseas coffee enterprises an ideal environment for brand display, business negotiation, and market expansion.
From March 4 to 6, 2027, enterprises, buyers, distributors, agents, chain brands, and professionals from across the coffee chain will gather in Guangzhou to explore new products, technologies, channels, and opportunities.
The 2027 Asia Coffee Shop Supply Chain Expo — centered on the coffee-shop supply chain, bonded by industry cooperation, and focused on the China and Asia-Pacific markets — will keep driving efficient links across the coffee industry chain and help coffee enterprises discover new markets, expand channels, and find new partners.
Expo basics
Name: 2027 Asia Coffee Shop Supply Chain Expo
Concurrent shows: The 14th Asia Vending & Smart Retail Expo (AVE) 2027; 2027 Asia Beverage Industry Expo
Dates: March 4–6, 2027
Venue: Canton Fair Complex, Guangzhou, China
Organizer: Guangdong Hongwei International Exhibition Group
Official site: www.asiacoffeeshow.com
Contact: Ms. Wang
Tel: 15905672936 / 18576096092
Email: 976379042@qq.com
Coffee-industry enterprises, brands, cafes, buyers, distributors, channel partners, industry associations, and professional institutions worldwide are invited to join the 2027 Asia Coffee Shop Supply Chain Expo in Guangzhou to expand the coffee industry’s new markets together.
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