Brief (coffeeyo.com): After a stop in Lhasa, the “Beautiful Coffee” national touring fair comes to Nanjing’s Xinjiekou for its 19th edition from 10 to 13 September. More than 40 top specialty coffee brands from nearly 30 cities gather, with free admission as always.
In September, as Nanjing’s plane trees take on autumn colour, a feast for coffee lovers is stirring the old city of Jinling. After wrapping up its stop on the snowy plateau of Lhasa, the “Beautiful Coffee” national touring fair moves to the north plaza of IFCX Xinlichang in Xinjiekou from 10 to 13 September for its 19th edition. More than 40 top-tier specialty coffee brands from nearly 30 cities gather in Jinling, a best-in-class line-up offered, as ever, with free admission — a high-calibre celebration of coffee culture for the people of Nanjing.
A star-studded line-up turns heads
As a national touring coffee fair watched closely inside and outside the industry, the Nanjing stop had people eager from the moment its line-up was announced, and the roster reads like an all-star team from the competitive coffee circuit. It includes Nanjing’s own M2M COFFEE, founded by a two-time WBC China champion, alongside well-known names such as Sanmuyu and coffee buf. Strong contenders from Nanjing and the surrounding region are here too — 21G ESP. from Zhongshan, Zhuhai and Shunde, and Zhizhuo Coffee and UPtoUP from Foshan among them — a showcase of how specialty coffee expresses itself differently from place to place.
Beyond them, the line-up mixes internet-famous brands from across the country with niche specialists: Parking Coffee from Hangzhou, Huazhu Coffee from Inner Mongolia and Shanghai’s BATHE COFFEE (Bathhouse Coffee) all arrive with their own followings and loyal fans. International names join strongly too — Homeground Coffee from Singapore and DoanCoffee from South Korea — giving the event a global outlook. With nearly 80 per cent of brands from out of town and many making their Nanjing debut, locals can taste their way across the country’s — and even the world’s — coffee map in a single stop, no travel required.
A landmark in “China’s No. 1 Shopping District” lends its pull to cultural spending
Matching that line-up is an equally prime location: the Nanjing stop is set at the north plaza of IFCX Xinlichang in Xinjiekou. Long billed as “China’s No. 1 Shopping District”, Xinjiekou is the commercial heart of Nanjing and indeed of East China, with huge daily footfall and a buoyant spending atmosphere.
Placing a coffee market of this calibre here makes it easy for residents and visitors to take part, and the pairing of “a commercial landmark + a trendy market” injects fresh energy into cultural spending in the city centre. Deep in a bustling shopping district, the traffic of a cosmopolitan city on one side and the aroma of coffee carefully brewed by the country’s best-known baristas on the other — this is exactly the way of life the “Beautiful Coffee” tour champions.
With coffee as the medium, a fresh wave of urban cultural spending
From the snowy plateau of Lhasa to Nanjing’s busy shopping district, “Beautiful Coffee” has always kept admission free as a matter of public-service principle, working to break down the walls around specialty coffee’s inner circle and bring coffee culture into everyday life in a more approachable way.
Timed to the peak spending season where summer turns to autumn, the Nanjing stop is more than a high-calibre industry gathering: it is another vivid example of Nanjing, a “new first-tier” consumer city, broadening its cultural-tourism mix and lifting consumer energy. When specialty coffee meets the everyday bustle of the ancient capital of the Six Dynasties, a delightful collision of taste, culture and life is about to unfold.
This September, we look forward to meeting you at Xinjiekou in Nanjing for a beautiful coffee date that reaches across mountains and seas.
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