At a Glance (China Coffee Network): On May 8, Huatiancui’s origin coffee smart factory officially opened in Baoshan, Yunnan. Rooted in the core producing region of Baoshan small-grain coffee, the modern plant marks a key step for Yunnan coffee—from highland specialty agriculture toward deep processing, brand manufacturing and international expression.
On May 8, Huatiancui’s origin coffee smart factory was officially completed and put into operation in Baoshan, Yunnan. Rooted in the core producing region of Baoshan small-grain coffee, this modern plant marks a key step for Yunnan coffee—from highland specialty agriculture toward deep processing, brand manufacturing and international expression.
The factory is not a simple capacity-expansion project, but a full-chain hub integrating origin planting, R&D innovation, specialty deep processing, nationwide supply and brand expression. Its commissioning brings a triple value leap to Yunnan coffee: turning regional advantages into processing advantages, amplifying raw-material value within the origin; converting processing capacity into brand-carrying capacity, so Yunnan coffee shifts from “beans being purchased” to “products being chosen”; and transforming product capability into market capability, supporting high-quality Yunnan coffee to enter national and overseas channels with stable quality and rich formats.
Huatiancui has deep blood ties with the Baoshan producing region. Founder Guo Lei is a “third-generation coffee person”—his ancestors were among the first coffee growers who took root in Baoshan’s Lujiangba in 1957. Now he returns home to build the factory, extending the cause of New China’s first generation of coffee pioneers with modern industrial capability, grounding the brand’s original aspiration in one sentence: let authentic Baoshan small-grain coffee be seen across China and recognized by the world.
Relying on the advantages of the coffee origin and its own smart-factory manufacturing strength, Huatiancui takes its original drip-bag, cup-free instant packaging as its core feature, focusing on convenient and healthy coffee products, while building a complete multi-category product matrix—with coffee as the main track and multiple categories extending in coordination, continuously iterating new launches and broadening consumption scenarios, steadily expanding its market footprint and brand influence.
The brand deeply cultivates its coffee main business, strictly selects premium Arabica beans, adopts aerospace-grade freeze-drying fresh-lock technology, and upholds a clean-formula, light-burden health philosophy to build a differentiated instant-coffee series; meanwhile, around users’ daily health-consumption needs, it continuously enriches its product line and persists in high-frequency iterative R&D, constantly launching innovative coffee sub-categories and supporting health foods, forming a complete product layout with coffee as the core and multiple categories in parallel—precisely covering office, commuting, home, light-meal wellness and other full-scenario consumption needs.
Since deepening the domestic market, Huatiancui has built a nationwide sales network with full coverage across online omnichannel platforms, offline supermarkets, convenience-store chains and specialty channels. With strong R&D innovation and industry-chain manufacturing strength, it has been recognized as an innovative SME and a municipal key leading enterprise, among other official qualifications, becoming a benchmark for Yunnan coffee industry’s transformation and upgrading. Having consolidated the domestic market, it is now extending its reach to the international stage.
With outstanding product innovation, differentiated packaging, multi-category matrix and stable quality, Huatiancui has won high recognition from domestic and international authorities, successively receiving the Brussels International Taste Award and the iSEE Global Food Innovation Award, and being selected into the iSEE Top 100 Innovative Brands and other major honors. With coffee at its core, innovation as its driver and multiple categories expanding the market, rooted in Yunnan, radiating nationwide and going global, it continuously polishes the name card of China’s coffee national brand. It has already appeared at professional industry exhibitions in Thailand, bringing its self-developed drip-bag specialty coffee and multi-category innovations to the international stage, showing overseas the product creativity, packaging innovation and factory-manufacturing strength of Chinese coffee.
(China Daily Yunnan News Station, reporter Li Yingqing)
Original Notice
This article is an original report by China Coffee Network (coffeeyo.com). All rights reserved. Unauthorized reproduction or redistribution in any form is prohibited without prior written permission.
Reprint Notice & Disclaimer
- This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
- For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
- Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province
Related Reading
Three Decades of Shanghai-Yunnan Collaboration: A Coffee Bean ‘Ferments’ at the Import Expo
Why Yongde’s Coffee Beans Won Gold in Shanghai – A Taste of ‘Life in Yunnan: 365 Days’- Yunling Commentary: Yunnan Coffee Turnaround Hinges on Autonomous Pricing
A ‘Travel Pack’ Reveals Another Possibility for Pu’er Baristas- Bean in Short Supply: A Taiwan Youth on Yunnan Coffee as a Shared Cross-Strait Stage
- Five Years, Eight Championships: Lincang Coffee Joins the World Stage
Liaoning ICP Security No. 21122402000217