Guangzhou Haizhu Uses Coffee to Engage Delivery Riders in Party Education

At a Glance (China Coffee Network): In Guangzhou’s Haizhu District, a party-building education activity used coffee as a medium to reach young groups such as delivery riders and creative-park entrepreneurs. A café-themed lesson recalled the historic 1844 meeting of Marx and Engels at a Paris coffee house, where they drafted The Communist Manifesto—showing how faith can be carried in the time spent over a cup of coffee.

On June 25, under the guidance of the Social Work Department of Haizhu District, Guangzhou, the district market regulator and Jianghai Subdistrict jointly held the “Red Coffee, New Journey · Young Riders Share the Struggle” themed activity at the Party-Mass Service Center of the UP+ Wisdom Valley creative park, using coffee as a medium to bring party-building education to young groups such as park entrepreneurs and online food-delivery riders.

During the activity, participants savored aromatic coffee while taking part in a novel, interactive party lesson. Using The Rendezvous at the Regent Café as a lead-in, the lesson vividly recounted the historic 1844 meeting of Marx and Engels at the Regent Café in Paris—their ideological exchange and the joint drafting of The Communist Manifesto. That meeting, which changed the course of human history, took place in an unremarkable Parisian café. And that is precisely the metaphor of the event: party-building education can step into the everyday scenes of young people; it need not be a solemn classroom—the time spent over a cup of coffee can equally carry the weight of conviction.

At the event, the Jianghai Subdistrict Chamber of Commerce read out the “Yangcheng Red Rider” caring-merchant alliance initiative, and attending guests presented the first batch of coffee-represented participating merchants with “Yangcheng Red Rider” caring-merchant plaques, formally announcing the establishment of the Jianghai Subdistrict “Yangcheng Red Rider” caring-merchant alliance. Street-front coffee shops became warm bonds—gathering merchants’ goodwill on one end and connecting young Party and League members such as park entrepreneurs and delivery riders on the other—building a linkage platform on the coffee format that opens channels among merchants, young Party and League members, and new-employment groups for grassroots governance, continuously fostering an all-encompassing, vibrant ecosystem of youth co-governance.

In the “Party Building Leads Low-Carbon · Skillful Hands Make a New Wind” feature experience session, participants shared ideas around the full-chain recycling of coffee. Merchant representatives demonstrated the entire intangible-cultural-heritage handicraft process of reusing spent coffee grounds and making traditional coffee-themed scented beads. A fun scent-identification challenge was rolled out simultaneously, with young attendees eagerly joining a bead-guessing game and practicing low-carbon, eco-friendly concepts through playful experience. Spent grounds turned from waste into treasure and handmade scented beads gave off a subtle fragrance—through lightweight, fun, immersive experiences, green and low-carbon ideas were conveyed intuitively to the youth, making ideological guidance both educational and entertaining.