Going Viral! Yunnan Dehong’s ‘Coffee + Legal Outreach’ Draws Thousands with a Fresh Take on Law Promotion

Yunnan Net (Reporter Guo Xiaoya, Correspondents Leng Jing, Xu Qingqing) — When an internet-famous riverside-dock coffee meets down-to-earth legal outreach, what kind of spark flies? Recently, the Hula Border Police Station in Dehong, Yunnan, innovated an immersive “coffee policing” legal-education model, moving the law classroom into the viral dock so that thousands of residents and tourists learn safety and law in the relaxed atmosphere of coffee, river breeze and casual photo-check-ins.

Quiz with prizes

At the event, officers focused on the high-frequency safety risks people face during holidays and outings, conducting targeted legal education around three key themes: telecom-fraud prevention, waterside drowning prevention, and safe vehicle operation. “Telecom fraud is an act of obtaining property by fabricating facts online for the purpose of illegal possession; common tactics include impersonating friends and phishing. Be alert and verify any unfamiliar text about winning prizes or refunds.” Drawing on recent high-incidence fraud cases, local water-safety hazards and common traffic violations on the roads, officers explained, in plain language and through real cases, practical safety knowledge such as anti-fraud tips, waterside-play taboos and civilized driving, guiding the public to keep the string of safety taut and actively avoid all kinds of risk.

Officers educating the public

To break the dull, one-note style of traditional legal outreach, the event innovatively added interactive sessions of prize quizzes and photo-check-in. The crowd actively joined the safety-knowledge quiz and gladly took photos; those who answered correctly in the prize round could receive a free best-selling coffee drink. The relaxed, fun interaction fully mobilized public participation, letting everyone learn safety knowledge proactively in a leisure-entertainment mood — truly “learning safety with fun, understanding the law with ease” — and effectively broadened the reach and penetration of the legal messaging.

Tourists taking photos with officers

Officers on duty by the river

One cup of coffee, one measure of protection; one session of legal outreach, one piece of reassurance. The “coffee policing” model is a vivid practice by the Hula Border Police Station to innovate grassroots policing service and optimize legal-education formats — a heartwarming snapshot of policing that stays close to and takes root among the people. Going forward, the station will keep deepening its distinctive “coffee policing” brand, spreading the concept of the rule of law in trendy forms and guarding the peace of its jurisdiction with warm service, letting the spring breeze of the law seep into every corner of the area.

Editor: Dong Mingqiang

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