CIFTIS | Yunnan Shanyun Minyi Trading Co. Showcases the Unique Charm of Highland Coffee

Brief (coffeeyo.com): At the 2026 China International Fair for Trade in Services in Beijing, Yunnan Shanyun Minyi Trading Co. brought a range of premium Yunnan coffees to the stage, using the national platform to carry the unique charm of highland coffee to buyers at home and abroad.

Yunnan Net (reporters Peng Xi and Chen Simeng) — On September 9, the 2026 China International Fair for Trade in Services (CIFTIS) opened in Beijing. Yunnan Shanyun Minyi Trading Co., Ltd. brought multiple premium Yunnan coffee products to the fair, showcasing the diverse quality and industry achievements of Yunnan coffee to domestic and overseas buyers and building a bridge between Yunnan coffee producers and markets at home and abroad.

Yunnan is China’s most important coffee-producing region, where excellent geographical and climatic conditions nurture uniquely flavored Yunnan coffee. Founded in Kunming in 2009, Yunnan Shanyun Minyi has long focused on promoting premium Yunnan agricultural products, with an emphasis on the Yunnan coffee track. It is committed to linking coffee growers and producers with domestic and international consumers and business partners, so that more people can experience the unique quality and charm of Yunnan coffee.

At the expo booth, the company highlighted a series of products — Yunnan Arabica beans, specialty single-origin coffees, freshly roasted coffee and pour-over coffee. The exhibits fully display the regional character of Yunnan’s coffee-producing areas and intuitively present the quality strength, product diversity and development level of the Yunnan coffee industry. They respond to the growing market demand for high-quality, traceable specialty coffee and drew many distributors, café operators, retailers and industry professionals to stop by, learn and negotiate.

“Participating in CIFTIS, on the one hand, shows the strength of Yunnan coffee to national and global buyers, deepening existing partnerships and expanding new business cooperation; on the other hand, we hope to leverage this national-level expo platform to help raise the profile of Yunnan’s coffee-producing regions,” said David, the person in charge of Yunnan Shanyun Minyi. CIFTIS provides local specialty-agricultural-product enterprises with an efficient external showcase and supply-demand matchmaking platform. Through physical exhibits and on-site exchange, the company hopes visiting buyers will come to deeply understand Yunnan coffee and grasp the rising industry status of China’s coffee regions.

Going forward, the company will continue to expand its cooperation network with cafés, hotels, restaurants and corporate clients, develop high-value-added coffee products, and keep raising public awareness of Yunnan coffee. The company believes that developing Yunnan’s coffee industry extends beyond the production end — it must also strengthen brand building, quality upgrading and talent cultivation, forge a tight link from cultivation to consumption, and carry the story of Yunnan coffee to a broader audience.

David believes this exhibition is a practice through which Yunnan’s local coffee enterprises are expanding outward by relying on the national expo platform. Leveraging CIFTIS’s open, cooperative platform advantages, Yunnan Shanyun Minyi uses coffee as a medium to project the strength of Yunnan coffee outward, helping Yunnan’s highland specialty agricultural products step out of the southwest, across the country and into the international market.

Source: Yunnan Net.

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