Coffee by the National Latte Art Champion — Available in Songjiang This National Day Holiday

At a Glance (China Coffee Network): On September 30, the 4th Songjiang Coffee Golden Week kicked off in Thames Town. Five national-champion coffee brands — 666 Coffee, Balloonist Coffee, Mengxiangshe, SIMPUR COFFEE,…

On September 30, the 4th Songjiang Coffee Golden Week kicked off in Thames Town. Five national-champion coffee brands — 666 Coffee, Balloonist Coffee, Mengxiangshe, SIMPUR COFFEE, and BEAN ELEMENT — took the stage alongside Songjiang’s local specialty coffee. The event also achieved a “dual-IP linkage” with the 3rd Shanghai International Light Festival’s Songjiang sub-venue, divided into three zones: specialty coffee, film-set special blends, and pet camping. Citizens can taste coffee by day and enjoy the light show by night; the event runs through October 4.

At 10 a.m. on October 2, the municipal square of Thames Town was bustling. Citizens and tourists placed orders and tasted freshly brewed coffee at the various coffee booths, while baristas explained the recipe and characteristics of each cup. “We come every year. The event gets grander each year, and there are more varieties. The National Day golden week is crowded everywhere, but it’s quite nice to join such fun activities right at our doorstep,” said Mr. Li, a local resident.

Visitors placing orders and tasting at the coffee booths

The three zones of this Coffee Week each have their own theme. “The municipal square features specialty coffee, the mini-eras features film-set special blends, and the large-and-small-island area is a pet-friendly camping coffee zone,” introduced Jin Sitao, a relevant person in charge of the organizer. The specialty coffee zone gathers five national-champion coffee brands — 666 Coffee, Balloonist Coffee, Mengxiangshe, SIMPUR COFFEE, BEAN ELEMENT and others — staging on-site champion latte-art shows; the film-set special-blend zone launches film-and-TV co-branded special drinks, paired with a CCTV6 Movie Channel limited cultural-creative market; the camping coffee zone hosts a pet party with a fully pet-friendly atmosphere.

Baristas preparing special-blend coffee

The activities cover all age groups. On October 2, the HHI street dance competition took the main stage at the municipal square; the B1 level of the Thames Creative Design Industry Source opens a healing DIY workshop daily, where parents and children can collaborate to make coffee brooches, handmade coffee soap, and other exclusive cultural-creative items; Kanabi New World launched a silver-hair life sub-venue, bringing artistic performances and wellness lifestyle sharing.

— Reporter Chen Junjie, Text & Photos Shen Bohao, Video

— Editor Chen Junjie

— Section Editor Xue Liangliang | Section Chief Editor Chen Sheng

Reprint Notice & Disclaimer

1. This article has been edited and compiled by China Coffee Network. The information and images therein come from public sources and the copyright belongs to the original author. This reprint is intended solely for information sharing within the coffee industry and does not represent the views of this website; all data and opinions are subject to the original article. Our thanks to the original author for creating and sharing it.
2. For matters concerning content licensing, attribution, copyright or otherwise, please contact us promptly and we will verify and cooperate in handling them as soon as possible. We also welcome coffee origins, brands and industry media to exchange ideas and contribute articles.
3. Contact China Coffee Network: Tel 400-0000-641 (+86-18288016826) | Email 405854472@qq.com | Address: Jinghong, Xishuangbanna, Yunnan Province / Tieling, Liaoning Province