At a Glance (China Coffee Network): On the afternoon of September 30, the 4th Songjiang Coffee Golden Week kicked off in Thames Town under the theme "Sip Coffee in Songjiang, Extraordinary Brews," running through Oc…
On the afternoon of September 30, the 4th Songjiang Coffee Golden Week kicked off in Thames Town under the theme “Sip Coffee in Songjiang, Extraordinary Brews,” running through October 4. This edition is held in conjunction with the 3rd Shanghai International Light Festival’s Songjiang sub-venue.
At the Coffee Golden Week opening ceremony
Specialty coffee booths
At 4 p.m., the specialty coffee zone in Thames Town’s municipal square began drawing crowds, with national-champion coffee brands and Songjiang’s local specialty coffee appearing together, offering a rich variety from classic freshly ground to creative special blends. Jiang Zhuojun, studying at Songjiang University Town, and classmate Dong Shuran made a special trip to check in, each with a cup of coffee, listening to the barista explain coffee-bean knowledge. “Although the weather was not ideal, it didn’t affect my enjoyment at all,” said Jiang, who had happened to see the booths being set up the previous evening and decided to come on opening day for this coffee date.
Hula Huguangli village-café proprietor Mao Dun introduces the village café
After three editions of accumulation, the Songjiang Coffee Golden Week continues to drive local coffee culture to take root, iterate, upgrade, and flourish. At the launch ceremony, Mao Dun, proprietor of the “Hula Huguangli” village café in Maogang Town, introduced its origin: the team crafted 16 village-themed drinks based on the local character and culture of Maogang’s 16 villages, and the small courtyard also serves as a rural reception room, a tiny garden, and a meeting hall. “The core of a village café was never the coffee, but the native soil beneath our feet,” she said, hoping that through the village café as a medium, more people will see the countryside.
The “Roots of Shanghai” golden-autumn consumption season launched
On site, the 2026 “Roots of Shanghai” golden-autumn consumption season was also launched: themed “Gather in Songjiang This Golden Autumn, Enjoy the Good Times,” it runs from October 1 to the end of November, linking four nodes — Mid-Autumn-National Day, the golden-autumn event season, the CIIE (China International Import Expo), and Double 11. The first round of consumption vouchers covers October to November, divided into three sectors — retail, dining, and culture-tourism — applicable to supermarkets, appliance and home goods, apparel and jewelry, hotels and B&Bs, and scenic-ticket businesses. The Coffee Golden Week also comes with exclusive linkage vouchers: 20 off 50, 50 off 200, which visitors can redeem by “tapping” at designated on-site merchants.
A dazzling light show takes the stage
As night fell, the excitement kept rising. The entire facade of the municipal square’s buildings turned into a giant light-and-shadow screen, and a dazzling 3D Mapping light show lit up the autumn night sky.
Families experience interactive hands-on workshops
During the event, NPCs roamed the town’s streets and alleys, recreating classic scenes from “Blossoms Shanghai” and “Tiny Times,” accompanied by live sing-alongs of hit TV themes, rotating performances of three film-and-TV behind-the-scenes workshops, and tie-ins with film-themed special-blend coffee and IP cultural-creative items. Citizens could revisit childhood with Chinese animation, pick up a microphone to dub characters, and watch ordinary objects enact snowy rivers and martial worlds, blending coffee, paper-cutting, and moving stories.
— Reporter Liu Ruizi, Text & Photos
— Editor Liu Ruizi
— Section Editor Xue Liangliang | Section Chief Editor Yan Jin
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