Book scent with coffee aroma — a mountain-wild concert at Huangmei’s Under-the-Tree Coffee

(Source: Lingrun Huangmei)

On the afternoon of October 3, on the lawn of Huangmei Yuanfu · Under-the-Tree Coffee, a lake breeze flipped the pages of a book beside visitor Ms. Li. She put down her coffee cup and looked up at the stage—a folk band was singing “Me and My Motherland,” with scattered visitors below humming along, some raising phones to film, some gently rocking children in their arms.

This was a scene from “Book Scent with Coffee Aroma · Mountain Wild Concert,” launched by Huangmei Yuanfu · Under-the-Tree Coffee during the National Day holiday. With lake and hills as backdrop and grass as seating, colorful canopies propped up leisure space, and five-star red flags dotted among the camping chairs and tables. Visitors sat around the lawn, a coffee at hand and a good book beside; on stage a band played and sang while below readers read in silence—reading sharing, folk singing, and interactive check-ins took turns on stage.

“I just brought the kid to get some air by the lake; I didn’t expect to ‘soak’ here all afternoon,” said Ms. Li, who was visiting Huangmei from Wuhan. The child listened to music and drew on the grass while she finished half a book—”much more comfortable than squeezing into the scenic spots.”

A small scene reflects the new changes in Huangmei’s rural cultural tourism. In the past, visitors to the countryside mostly “glanced at the scenery, ate a meal” and left. Now, relying on its natural lake-and-hill endowment, Under-the-Tree Coffee has moved the reading space into the wild, blending coffee leisure, live music, and nature sightseeing into a lightweight, warm rural-tourism check-in spot.

“We didn’t simply move a café to the countryside, but wanted to use the composite scene of ‘reading + coffee + music’ to make people slow down and stay,” the store manager explained. During the National Day holiday it received nearly a thousand visitors a day, with many coming specially from Wuhan, Jiujiang, and elsewhere.

In recent years, Huangmei County has deeply tapped rural ecological resources, continuously driven cultural-tourism fusion innovation, and actively cultivated the “culture-tourism + reading + leisure” new format. Under-the-Tree Coffee’s exploration is a vivid cross-section of the county’s rural tourism shifting from “sightseeing” to “experiential.” With culture as the soul and ecology as the base, Huangmei is building a batch of warm, substantive rural-tourism new scenes, making “nearby leisure and cultural immersion” a new holiday choice for the public.

This National Day, no need to travel far. Come to Huangmei Yuanfu · Under-the-Tree Coffee, enjoy the lake-hill scenery, savor the mellow coffee, read a good book, listen to a folk song—amid the mountains and wild, feel the unique charm where culture and nature blend.

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