Beyond Coffee at the Guiyang Expo: Local Pre-Mixed Cocktails and Kombucha Steal the Spotlight

At a Glance (China Coffee Network): On September 26, the 2026 Guiyang Coffee Expo officially closed. While the public’s attention was fixed on the dazzling array of coffee beans and pour-over coffee, two categories …

On September 26, the 2026 Guiyang Coffee Expo officially closed. While the public’s attention was fixed on the dazzling array of coffee beans and pour-over coffee, two categories of specialty drinks at the expo broke out and went viral, adding a different flavor to the coffee gala. On one side was Jidou Sanyou, a local brand that blended Guizhou’s signature ingredient—fishwort—into pre-mixed liquor; on the other was kombucha, which emphasizes natural fermentation and is eagerly pursued by young people. Beyond coffee, emerging drink categories showcased strong innovative vitality in Guiyang.

At the expo scene

Jidou Sanyou focuses on portable bottled pre-mixed cocktails—no mixing required, just open and drink—suited to light social occasions such as camping, shopping, or gathering with friends. The brand shows great ingenuity in naming, with several products named after Guiyang’s urban elements, carrying a strong local sentiment. The most talked-about creative idea at this expo was undoubtedly the fishwort-flavored cocktail. Fishwort is a highly representative ingredient in Guizhou with a polarizing taste; the brand boldly incorporated it into a low-alcohol drink, sparking a novel taste experience.

Coffee fruit-skin tea

“Many out-of-town friends were afraid to try the fishwort cocktail at first, thinking it would taste harsh, but after tasting it, many changed their minds,” a staff member at the Jidou Sanyou booth told reporters. “We did not want to follow the trend of making the fruit-flavored liquors seen everywhere on the market; we wanted to dig into Guizhou’s local flavors and bottle the memories belonging to Guiyang. We want visitors from elsewhere, through a single glass of liquor, to understand Guizhou’s imaginative approach to flavor.”

Jidou Sanyou booth

At the expo, many visitors spontaneously lined up to sample. After trying it, one visitor said with a smile: “I thought it would be heavy and overpowering, but it turned out crisp and refreshing; the aroma of fishwort is subtle, without any pungent smell—this idea is truly Guizhou.”

Also going viral alongside at the expo, kombucha represents the new direction of healthy drinks favored by today’s young people. Unlike traditional tea drinks, kombucha is naturally fermented by cultures, with a sweet-sour, crisp taste, emphasizing a low-burden profile that fits contemporary young people’s health-oriented consumption philosophy.

“When young people choose drinks nowadays, they no longer pursue mere good taste; health is also an important consideration,” introduced the person in charge of the kombucha booth. “Kombucha is naturally fermented, with a pure flavor; it can be drunk on its own or paired with coffee and desserts. Coming to exhibit in Guiyang this time, we also found that Guiyang’s young people are open to trying new things, with high acceptance.”

Pupu Kombucha

Set against the rich coffee aroma filling the venue, kombucha’s crisp taste formed a sharp contrast, attracting many young people to stop, inquire, and sample.

Kombucha

This coffee expo is not only a stage for exchange within the coffee industry, but also a window for local creative drinks and new-style healthy beverages to present themselves. Whether it is the pre-mixed liquor boldly innovating with local ingredients or the fermented tea drink highlighting a health philosophy, both reflect the trend toward diversified beverage consumption. Guiyang’s inclusive consumer soil provides growing space for all kinds of trendy drinks; local creativity keeps breaking out of its niche, and emerging beverages keep gaining popularity, opening up their own flavor track beyond coffee.

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