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At the China-South Asia Expo, Embark on a Yunnan Coffee Flavor Journey

At a Glance (China Coffee Network): The 10th China–South Asia Expo, held June 11–16 in Kunming, turned its Coffee Industry Hall into the fair’s most aromatic stop, where Yunnan’s coffee regions—Pu’er, Baoshan, Lincang, Nujiang, and Dehong—gathered to showcase their beans to the world through coffee.

Yunnan exhibitor pouring coffee at the expo
A Yunnan exhibitor in ethnic dress pours coffee for visitors at the expo (June 12). Photo: Zhao Pufan, Xinhua Net.

The 10th China–South Asia Expo was held June 11–16 in Kunming, Yunnan. Among the many pavilions, the Coffee Industry Hall was undoubtedly the most “aromatic.” In the fragrance-filled hall, estates and enterprises from Yunnan’s major coffee regions—Pu’er, Baoshan, Lincang, Nujiang, and Dehong—all brought beans of distinctive flavors, meeting friends through coffee and showcasing Yunnan coffee’s charm to Chinese and foreign merchants and visitors. Some exhibitors also combined coffee with Yunnan specialties, launching products like “flower coffee,” “herbal coffee,” and “fruit-flavored coffee”; some even blended ethnic-minority elements into product packaging design, attracting more attention and tasting with their unique creativity.

Yunnan has grown coffee for over 130 years. In 2025, the province’s coffee planting area reached 1.463 million mu, with green-bean output of 138,900 tons. More than 98% of China’s coffee comes from colorful Yunnan. (By Nian Xinhong, Zhao Pufan)

Coffee Industry Hall at the expo
The Coffee Industry Hall at the expo (June 12). Photo: Zhao Pufan, Xinhua Net.
Yunnan coffee beans on display
Yunnan coffee beans on display at the expo (June 12). Photo: Zhao Pufan, Xinhua Net.
Exhibitor arranging coffee products
A Yunnan exhibitor in ethnic dress arranges coffee products (June 12). Photo: Zhao Pufan, Xinhua Net.
Crowded coffee booth
A Yunnan coffee enterprise’s booth drew a crowd, very lively (June 12). Photo: Zhao Pufan, Xinhua Net.
Various Yunnan coffee beans
Various Yunnan coffee beans displayed by an enterprise (June 12). Photo: Zhao Pufan, Xinhua Net.
Exhibitor brewing coffee
A Yunnan exhibitor brewing coffee (June 12). Photo: Zhao Pufan, Xinhua Net.
Rose-flavored coffee products
Rose-flavored coffee products on display (June 12). Photo: Zhao Pufan, Xinhua Net.
Herbal coffee products
Herbal coffee products on display (June 12). Photo: Zhao Pufan, Xinhua Net.
Fruit-flavored coffee products
Fruit-flavored coffee products on display (June 12). Photo: Zhao Pufan, Xinhua Net.
Ethnic-minority packaging
A Yunnan exhibitor applies ethnic-minority elements to coffee packaging (June 12). Photo: Zhao Pufan, Xinhua Net.
Live-streaming sales
A Yunnan exhibitor sells coffee via live-streaming (June 12). Photo: Zhao Pufan, Xinhua Net.

Reprint Notice & Disclaimer: This article is reprinted from Xinhua Net. Original reporting by Nian Xinhong and Zhao Pufan. Photos by Zhao Pufan. All rights belong to the original publisher.

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