Cafe Show China 2026: A City Lifestyle Experience, Not Just a Coffee Exhibition

Brief (coffeeyo.com): Cafe Show China 2026 will be held August 28–30 at the China International Exhibition Center (Chaoyang Hall) in Beijing—this year promising not just a coffee show, but a full city-lifestyle experience with a new mascot, global origins, baking, design toys and pro competitions.

Cafe Show China 2026 will be held August 28–30 at the China International Exhibition Center (Chaoyang Hall) in Beijing. The show is hosted by China International Exhibition Center Group Co., Ltd. and organized by Huagang International Exhibition (Beijing) Co., Ltd.

From a single cup of coffee to a whole lifestyle; from origin flavors around the world to China’s local specialty brands; from cafes, roasting and desserts to designer toys, cultural products and life aesthetics—this year’s Cafe Show China will be more than “browsing a coffee exhibition,” bringing a city-lifestyle experience worth a special trip.

A brand-new IP debuts, giving the coffee show a stronger memory point. This edition launches the mascot “Caramie,” and develops peripheral products such as fridge magnets and blind boxes around it. A more approachable and recognizable cultural symbol will add interactivity to the show and let visitors take the on-site experience back into daily life.

Global flavors gather further, and the show’s internationalization keeps rising. This edition further expands specialty-coffee shops and chocolate brands from countries and regions such as Thailand, Bulgaria and Oman; exhibition groups from more than 20 coffee-origin countries will meet in Beijing, providing richer global-flavor samples for industry exchange, business matchmaking and public tasting.

Coffee’s “good companions” will also be richer. This edition adds bakery products, further connecting coffee with consumption scenarios such as bread and desserts. Coffee raw materials and additives, processing equipment, coffee machines and utensils, beverages, packaging, chain franchising and cafe spaces will also be presented in concentration, offering professional visitors a more complete window onto the industry chain and opening up more flavor combinations for the general public.

Exhibition space and experience expand in sync. The SODAS Fun-Tao Lifestyle Season joins for the first time and extends the viewing scene to the exhibition hall’s second floor. Designer toys, cultural products and life aesthetics blend into the coffee show, letting visitors, beyond tasting coffee and learning about equipment and ingredients, also explore more possibilities between coffee and creative consumption and urban life.

During the show, professional competitions such as the National Coffee Taster Competition and the World Beverage Mixologist Competition will take turns on stage; visitors can watch coffee masters and mixologists compete up close and directly feel the pinnacle of professional skill. At the same time, a series of immersive experiences is also worth anticipating: organizations such as the Hainan exhibition group, the Embassy of Mexico in China and the Embassy of El Salvador in China will bring multiple special origin cupping and tasting events. From smelling the dry fragrance, pouring water to steep, sniffing the wet aroma, to breaking the crust, skimming the grounds and tasting, visitors can experience the full cupping process, personally evaluating coffee beans from various origins and immersively feeling the mellow coffee flavors nurtured by tropical mountains, forests, volcanoes, minerals and soils. The champion demonstration session invites industry champions to share their experience and operate on site, so coffee lovers can not only drink good coffee, but also understand it, hear about it and take part. Professional competitions and public experiences intertwine; whether practitioners or ordinary consumers, everyone can find their own coffee joy.

For coffee lovers, this is an experience extending from taste to lifestyle; for industry practitioners, it is also an exchange platform to centrally learn about resources in ingredients, equipment, roasting, packaging and store operations. The professional and the public, industry and life, meet in a single cup of coffee.

For specific visiting hours, ticket-reservation methods and transport tips, please refer to the information published by the official “Cafe Show China” account.

Source: Cafe Show China 2026 organizing committee (via coffeeyo.com).

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