Recently, the first IP themed store jointly built by China Petroleum and Bond Coffee under Want Want Group officially opened in Pudong, Shanghai. As an important achievement of the strategic cooperation between the two parties, the theme store takes "refueling+coffee" as the core concept, deeply integrates comprehensive energy services with coffee consumption scenarios, and creates a one-stop consumption space integrating energy supply, coffee leisure, and retail consumption, exploring new paths for innovative development of non oil business at gas stations.
At the opening ceremony, Guo Xiaoming, Deputy General Manager of Sales at PetroChina Shanghai, stated that as consumer demand becomes increasingly diversified, gas stations are accelerating their transformation and upgrading to comprehensive energy service stations. This strategic cooperation with Want Want Bond Coffee is an important practice for China Petroleum to enrich its non oil business ecosystem and enhance its comprehensive service capabilities. In the future, both parties will fully leverage the advantages of China Petroleum's sales channel network and Wangwang Bond Coffee's product innovation and brand operation, continue to create more youthful, high-quality, and scenario based consumer experiences, and provide consumers with more convenient and efficient comprehensive services.
Guo Xiaoming, Vice General Manager of Sales at PetroChina Shanghai
Cai Wangting, General Manager of Want Want Group and Founder of Bond Coffee, stated that China Petroleum is a top global energy state-owned enterprise with profound brand influence. Bond Coffee always adheres to product innovation and youthful operation to create a coffee consumption experience with Chinese characteristics. China Petroleum refuels cars, Bond Coffee refuels people. Both brands are essentially 'energy refueling stations'. He believes that this cooperation not only realizes resource sharing and complementary advantages between the two sides, but also opens up new explorations for the integration and development of traditional energy services and new consumer formats.
Cai Wangting, General Manager of Want Want Group and Founder of Bond Cafe
It is reported that the first IP themed store has undergone a comprehensive upgrade around consumer travel needs. The store not only offers Bond Coffee's pioneering Chinese freshly brewed coffee skin coffee, but also introduces a variety of classic snacks, cultural and creative products from Want Want, forming a composite consumption scene of "refueling+coffee+retail", allowing consumers to enjoy diversified services such as leisure and shopping while completing vehicle supplies, further enhancing their travel experience.
As a new consumer brand that Wangwang Group focuses on building, Bond Coffee has adhered to a differentiated innovation route since its first store opened in August 2024. With specialty products such as fruit peel coffee and youthful brand operations, it has quickly opened up the market. In less than two years, it has laid out nearly a hundred stores and continued to expand into diverse consumer scenarios such as airports, commercial buildings, and cultural and tourism attractions, laying the foundation for its cooperation with China Petroleum.
Industry insiders believe that with the continuous growth of consumer demand for convenience and one-stop consumption, energy services+coffee consumption+retail experience are becoming an important direction for upgrading non oil businesses at gas stations. In the future, both parties will start with the first IP themed store and gradually promote Wangwang Bond Coffee to enter more PetroChina gas stations, continuously improving the "fuel+coffee" consumer ecology. At the same time, both parties will deepen cooperation in areas such as IP co branding, feature product development, membership operation, and channel co construction, further upgrading the comprehensive energy service station from a single energy replenishment scenario to an urban living space that integrates energy replenishment, leisure, and consumption, injecting new vitality into the integrated development of the industry.