Recently, the "Meeting Mountains and Seas, Fragrant with Coffee – Lincang Boutique Coffee Promotion Conference" was held at the Dingba Night Market Square in Baozhen. This event uses coffee as a medium to deepen the cooperation between Chongming and the eastern and western parts of Lincang, promote industrial interaction and consumer assistance between the two places, bring Lincang specialty coffee into the Chongming market, connect Chongming resources with Lincang's development, and use a cup of coffee as a link to build a solid bridge for communication, cooperation, mutual benefit and win-win results.
At the event site, Lincang coffee companies set up a specialty market to bring authentic Lincang coffee beans to the people of Chongming. Representatives of local coffee companies and merchants in Chongming gathered at the scene to have face-to-face negotiations with enterprises in Lincang, accurately matching needs and jointly seeking cooperation opportunities.
Ma Yunying, a former official in Chongqing, took the lead on stage to promote the "Meeting Lincang, Like Returning to Hometown" recuperation route. She provided a detailed introduction to the route's features, itinerary, and supporting services. She sincerely invited people from all walks of life in Chongming to visit Lincang and immerse themselves in its natural beauty and cultural customs, deepening cooperation in the fields of culture, tourism, and recuperation between the two places.
Subsequently, representatives from five high-quality coffee companies in Lincang appeared one after another, promoting their own brand advantages, product features, and planting and processing techniques. As a key coffee producing area in Yunnan, Lincang is located in the golden belt of global coffee cultivation. Its unique climate has created a unique flavor of coffee that is "strong but not bitter, sour but not strong, mellow and strong, with a fruity acidity". Most of its products meet international standards for premium coffee and have won widespread attention from guests on site.
The signing process has become the core highlight of the promotion event, marking the transition of cooperation between the two regions from exchange to implementation. On site, Lincang Coffee Enterprise signed a cooperation agreement with the "Chongming Good Things" online platform, leveraging the platform's resource integration and channel expansion advantages to achieve precise docking of "Linpin entering Shanghai", allowing Chongming citizens to taste high-quality Lincang coffee without leaving their homes; At the same time, Chongming intends to sign a cooperation intention agreement with Lincang coffee enterprises, deepening cooperation in coffee procurement, product research and development, channel sharing and other aspects, expanding the coverage of Lincang coffee market, and promoting the coordinated upgrading of the coffee industry in the two places.
It is reported that this promotion event is a specific measure for deepening cooperation between the eastern and western regions of the two places. It is not only an important window for the Lincang coffee industry to showcase its strength and expand its brand influence, but also a vivid practice for the two places to rely on their resource advantages and achieve complementary win-win results. Next, the two regions will take this event as an opportunity to continue building a platform for exchange and cooperation, promoting the deep integration of the Lincang coffee industry with Chongming's cultural tourism and consumer markets, and deepening cooperation in areas such as chemotherapy, rest, and agricultural product production and sales. This will unite the deep affection between the mountains and the sea, help the cooperation between the east and the west to reach a new level, and jointly write a new chapter in rural revitalization and high-quality industrial development.
Reporter: Ke Haixin
Editor: Lu Haihua
Editor in Chief: Li Lin, Lu Haihua
Shangguan account author: Chongming, Shanghai