Guide (Coffeeyo.com): Stepping into Wujie Coffee’s store on Shuidong Road, Yunyan District, Guiyang, the rich aroma of coffee greets you. Photo by Mingxue.
On August 15, a reporter walked into Wujie Coffee’s store on Shuidong Road, Yunyan District, Guiyang, where the rich aroma of coffee greeted them.
Neat rows of coffee seedlings are lined up by the bar; a coffee branch already bears emerald green beans. On one side of the seating area, the roasting factory’s equipment runs in order, and the process of green bean roasting and baking is fully visible to customers. Further in is Wujie’s affiliated coffee training academy.
Lush coffee seedlings inside Wujie Coffee. Photo by Mingxue.
“Creating such a ‘front-store-back-factory’ space is to intuitively present the complete journey of coffee from seed to product, letting consumers understand the industry chain behind coffee,” said proprietor Qiang Hua.
A corner of the roasting factory visible inside Wujie Coffee. Photo by Mingxue.
Founded in 2013, Wujie Coffee now has 4 offline stores, 1 coffee roasting factory, and its own affiliated coffee training academy, forming a complete business format integrating production, retail and talent cultivation.
Looking back at the start, Qiang Hua admitted that at the time, the public in Guiyang didn’t know much about specialty coffee, but the city residents’ unique consumption habits planted the seed for the industry’s development. “Guiyang people are willing to invest in leisure and entertainment and have their own understanding of life — that is the foundation of our development,” said Qiang Hua.
Qiang Hua, proprietor of Wujie Coffee. Photo provided by interviewee.
Not only is the consumer base solid, local coffee practitioners are also very friendly; peers frequently recommend each other’s stores and share operating experience. Everyone is consciously cultivating the public’s coffee palate together, gradually building up a mature, professional customer base.
“Today, Guiyang coffee consumers’ tasting ability is evident to all. When a store changes its blend beans or launches a new bean variety, regulars can tell the flavor difference in one sip, and will proactively exchange coffee-tasting experiences from around the world with the owner,” Qiang Hua said. The mature audience and the mutually supportive industry atmosphere together build the uniquely favorable business soil for Guiyang’s coffee industry.
Guiyang coffee consumers. Photo by Mingxue.
On the entrepreneurial journey, help from government departments has repeatedly cleared obstacles for Wujie Coffee’s development. She was deeply impressed by the assistance in trademark and intellectual property protection. “We knew nothing about trademark layout and brand protection,” Qiang Hua recalled. Many peers, after working hard for two or three years and building a stable customer base, only then thought to register their trademark, only to find their desired store name already taken — years of effort gone to waste.
To this end, Guiyang City specially organized intellectual property protection experts to visit, guiding enterprises on trademark protection, copyright registration and data IP, easing difficulties for local specialty coffee brands. “Experts came to answer questions, helping us avoid various registration risks in advance, so there are no worries when expanding through chains,” Qiang Hua said.
Wujie Coffee’s specialty creative coffee. Photo by Mingxue.
Long-term industrial development cannot be separated from top-level policy support. In October 2025, Guiyang City issued the “Implementation Opinions on Promoting Coffee Industry Development in Guiyang and Guian (Trial)”, rolling out 9 special measures across brand building, talent cultivation and subsidies, and spatial layout, to build the city card “Cool Guiyang · Coffee Aroma”. It also fully implemented the “one-thing” reform for opening coffee shops, integrating market supervision, comprehensive law enforcement and other departments into an integrated service model of “one-window acceptance, internal circulation, time-limited completion, unified feedback”. The processing time was compressed by more than 60% compared to before, and entrepreneurs run far fewer errands.
“Many peers who recently opened coffee shops are amazed at how much faster licensing is now — no need to repeatedly run multiple departments, saving time to focus on preparing store operations,” Qiang Hua said with deep feeling.
Wujie Coffee’s affiliated coffee training academy. Photo by Mingxue.
Supporting measures landed in sync: in August 2025, the Guiyang Coffee Industry Association was formally established, ushering the industry into a new stage of standardized and organized development. The Guiyang Coffee Industry College opened in 2025, systematically cultivating full-chain professionals in roasting, brewing and quality control to precisely meet industry talent needs.
“More and more tourists, after touring Guiyang’s landscapes, are willing to walk into a coffee shop and feel the city’s unique coffee culture,” Qiang Hua said.
“The government strongly promotes the coffee industry — convenient procedures, complete resources, and an increasingly standardized industry. This soil for development is getting better and better, and my confidence in expanding Wujie Coffee’s stores and extending the industry chain grows stronger,” Qiang Hua said.
Tianyan News reporter. Text, photos and video by Mingxue. Intern Ge Yuwen. Editors: Huang Ruopei, Xu Fenfang. Reviewers: Fan Li, Yao Man; Huang Wei, Chen Xi.
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