This Autumn, Meet Baoshan Longyang District in the Aroma of Coffee

At a Glance (China Coffee Network): On October 12, the press conference “A Yunnan Way of Life · A Touch of Coffee Aroma, Right Here in Longyang” was held in Xinzhai Village, Longyang District, Bao…

On October 12, the press conference “A Yunnan Way of Life · A Touch of Coffee Aroma, Right Here in Longyang” was held in Xinzhai Village, Longyang District, Baoshan City. Longyang has more than 148,000 mu of coffee plantings, an annual green-bean output of 23,100 tons, a specialty-grade rate of 80% (ranking first in the province) and is the second-largest coffee-producing county in China. It has cultivated 23 deep-processing and supporting enterprises, with a deep-processing rate above 90% (also first in the province), over 100 cafés, and in 2025 a whole-industry-chain output value approaching 20 billion yuan.

Lujiangba sits between 24°N and 25.5°N, at the northernmost end of the world’s coffee golden growing belt. Its dry-hot valley climate, selenium-rich volcanic-ash soil and suitable day-night temperature difference create an unrepeatable coffee-growing enclave. Baoshan small-grain coffee develops a “strong but not bitter, aromatic but not harsh, slightly fruity, long aftertaste” profile and is praised by international coffee authorities as “the representative of Chinese small-grain coffee.”

140 years ago, the Dai chieftain of Lujiangba introduced coffee to the tusi manor; that tree, nearly a century and a half old, still flowers and fruits at Zuoyuan Coffee Estate. In 1952 the provincial academy’s tropical-crops institute first introduced coffee to Lujiangba for propagation; in 1958 Lujiang Farm coffee first went abroad, winning top grade in London; in 1980 the first national coffee conference was held in Baoshan; in 1984 Baoshan small-grain coffee was hailed as “the crown of Chinese coffee” at a Beijing fair; in 1993 it won gold at the 42nd Brussels Eureka Expo; in 2025 the Baoshan small-grain coffee national geographical-indication protection demonstration zone was selected among the first national typical cases.

Xinzhai Village is among the earliest areas of scaled coffee planting. “In building our estate we studied Lujiangba’s unique geography, integrated ‘local terroir narrative’ into planting, and through a ‘fruit-aroma ecological coffee plantation’ model achieved symbiotic planting of coffee with olives, fragrant wood and other native plants,” said He Wenjun, head of Baoshan Gongjiang Coffee Co. and manager of Gongjiang Coffee Estate.

Longyang has built 20 coffee estates, including 6 provincial-level specialty estates. Yang Shenghui invited visitors to travel, live and start businesses in Longyang, extending an earnest invitation to coffee entrepreneurs: “Longyang has the platform, the supporting facilities and the services—bring your ideas and we will help you complete the rest.”

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