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Why Yongde’s Coffee Beans Won Gold in Shanghai – A Taste of ‘Life in Yunnan: 365 Days’

Editor’s note (coffeeyo.com): Editor’s note (coffeeyo.com): Yongde’s coffee beans won gold in Shanghai on the strength of their origin and quality, as Lincang Yongde’s coffee industry accelerates toward a higher-end market.

Recently, at the 9th CIIE, the “Global New-Quality Fine Coffee” selection was announced. Both “Gana Riverside” and “Gana River Catimor Honey Process (Fine Green Beans)” submitted by Gana River Coffee Co., Ltd. of Yongde County, Lincang, won the Gold Award of “Global New-Quality Fine Coffee,” and the company was also named “Outstanding Sponsor” of this selection.

永德咖啡豆,为啥能在上海拿金奖?——有一种叫云南的生活之365天
Image source: Baidu Baijiahao

Red cherries on the branch. Photo: Yongde County Media Center

The selection followed a rigorous blind-tasting process. Submitted samples were uniformly coded and randomly ordered, with origin and brand concealed, and the judges scored each on seven dimensions—dry aroma, wet aroma, flavor, aftertaste, acidity, body, and balance. Yongde’s coffee beans won the gold on the strength of real quality.

永德咖啡豆,为啥能在上海拿金奖?——有一种叫云南的生活之365天
Image source: Baidu Baijiahao

Coffee cherry picking. Photo: Yongde County Media Center

Yongde County lies at the foot of Mount Daxue, the highest peak of Lincang in southwest Yunnan. With high altitude, low latitude, and large day–night temperature swings, it has 65,000 mu of coffee forests cultivated over more than four decades. The high-altitude river-valley environment near the Tropic of Cancer gives the beans balanced acidity and sweetness, nurturing a tropical-fruit-like flavor.

永德咖啡豆,为啥能在上海拿金奖?——有一种叫云南的生活之365天
Image source: Baidu Baijiahao

The fresh cherries hand-picked by farmers are the very source of the gold-medal certificate. Photo: Yongde County Media Center

From scattered, extensive planting to standardization, scale, and fine-grade production; from selling fresh cherries to selling dried beans, deep-processed products, and brands—Yongde’s rising status in coffee rests on a solid foundation.

Thirteen cherry-processing centers and two deep-processing lines support an annual fresh-cherry processing capacity of over 20,000 tonnes; brands such as “Siliner,” “Bao Mei,” “Gana Qi,” and “Dianyu Xinka” have been registered one after another; 32 tonnes of fine coffee have been exported to South Korea; and in the 2025/2026 coffee season the county harvested 2,538 tonnes of coffee beans, achieving an output value of 110 million yuan.

Coffee brewing. Photo: Yongde County Media Center

In addition, with the Dianka Manor as the core, Yongde County has linked and integrated ten coffee-themed cultural-tourism nodes; multiple coffee experience pavilions and wellness resorts have been established one after another, and the immersive “from seed to cup” coffee experience is taking shape.

永德咖啡豆,为啥能在上海拿金奖?——有一种叫云南的生活之365天
Image source: Baidu Baijiahao

Coffee manor. Photo: Yongde County Media Center

A single coffee bean

From the mountains, its aroma reaches Shanghai

And carries Yunnan’s coffee fragrance even farther

Original reporting by Yunnan Daily – Yun News

Guided by: Publicity Department of the CPC Yunnan Provincial Committee

Produced by: Yun News · Yunnan Daily Public-Interest Advertising Converged Media Studio

Coordinated by: Zhang Junhui

Source: Yongde County Media Center (Fan Yongzheng)

Editor: Chen Chuangye

Design: Lin Xianfu

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  3. Original article: 永德咖啡豆,为啥能在上海拿金奖?——有一种叫云南的生活之365天
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