咖香不怕山路远 “中国咖啡之都”云南普洱咖旅融合催热新消费

Brief (coffeeyo.com): In Pu’er, the “Coffee Capital of China,” rushing to hillside coffee manors for an immersive taste of terroir and culture has become a fresh way for visitors from home and abroad to experience Yunnan—73.4 million mu under coffee, 64 tea-coffee manors and 300-plus new-style tea-coffee spaces already in operation.

PU’ER, Yunnan, Sept. 17 (China News Service) (Shi Wenzhi) — Picking fresh cherries, roasting beans, hand-brewing and tasting, touring mountain dwellings… nowadays, in Pu’er, the “Coffee Capital of China” in Yunnan Province, rushing to coffee manors hidden among the hills for an immersive feel of the coffee origin’s terroir and culture has become a brand-new experience for visitors from home and abroad to check in on Yunnan.

Pu’er, sitting in southwest Yunnan, is both a core producing area of Pu’er tea and lies on the “world coffee growing golden belt” near the Tropic of Cancer—China’s largest coffee-producing region by planting area and output. Currently, the city’s coffee planting area reaches 734,000 mu, with 64 tea-coffee manors and over 300 new-style tea-coffee spaces built and operating. “In Pu’er, coffee in one hand, tea in the other” is gradually becoming a craze.

In Yatian Village, Nandaohe Township, Simao District of Pu’er, the 5.8-mu Beigui Coffee Manor sits halfway up the mountain. Accompanied by cheerful music, exquisite desserts and rich coffee aroma, visitors come and go in an endless stream.

Founded in 1988, Yunnan Simao Beigui Coffee Co., Ltd. is China’s first international fair-trade coffee enterprise. Since 2021, the company has tested the coffee-tourism integration track, relying on a “manor + village collective + base” model to build a coffee-tourism experience space integrating coffee planting and sightseeing—the Beigui Coffee Manor—with supporting facilities such as a global specialty-coffee experience center, a professional coffee study classroom, an outdoor experience zone and distinctive dining-and-lodging areas, where visitors can unlock up close the transformation of coffee “from seed to cup.”

“Without leaving Beigui, you can drink coffee from all over the world,” said Deng Jialu, general manager of the company. Here, visitors can not only taste 300 coffee flavors from 102 producing regions worldwide in one stop, but also join coffee study courses, meeting diverse needs such as skill advancement and parent-child study tours. The manor also launches specialty drinks like coffee liquor and coffee-peel tea, paired with local delicacies like wok-baked rice and wok-baked chicken, creating an immersive experience that delights both palate and eye.

Beyond Beigui Coffee Manor, many other Pu’er coffee manors keep high consumption heat, and Aini Manor is one of them.

He Yuejun, general manager of Pu’er Aini Manor Coffee Co., Ltd., introduced that after more than 40 years of development, the company has built a whole-industry-chain system integrating variety breeding, rainforest planting, deep processing, brand marketing and cultural-tourism experience, creating a “production–study–research–tourism” four-in-one specialty-coffee cultural-tourism model.

The manor pioneered China’s rainforest coffee-planting model, achieving three-dimensional coffee-tree planting; with the rainforest’s natural shade and moisture, paired with biogas-treated cattle-and-sheep manure organic fertilizer, it greatly reduces chemical-fertilizer use and carbon emissions, practicing the green circular-economy concept. Visitors here can explore the rainforest coffee-planting base, visit China’s coffee germplasm repository, and deeply feel the ecological heritage and cultural charm of Pu’er coffee.

“Feeling the coffee origin culture up close is both healing and relaxing,” said Ma Lijuan, a visitor from Guangdong. She said the Pu’er coffee trip not only let her taste specialty coffees from around the world, but also master hand-brew techniques, and next time she will invite family and friends to experience it together. (End)

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