At a Glance (China Coffee Network): (Source: Lushui Integrated Media) On September 24, the mobilization meeting for the 7th Nujiang Specialty Coffee Culture Week was convened, calling on the whole city to work inten…
(Source: Lushui Integrated Media)
On September 24, the mobilization meeting for the 7th Nujiang Specialty Coffee Culture Week was convened, calling on the whole city to work intensively and go all out on the preparation and support work for the week under the banner “China’s Coffee Looks to Yunnan · Infinite Possibility in Nujiang,” ensuring the event is distinctive, high-quality and effective.
Yang Bo, member of the Prefectural Party Committee Standing Committee and Secretary of the Lushui Municipal Party Committee, delivered the mobilization address. Yang Shilin, Deputy Secretary of the Municipal Party Committee and Mayor, chaired the meeting; Luo Ying, Deputy Secretary of the Municipal Party Committee, Zhu Peirong, Director of the Municipal People’s Congress Standing Committee, and Yang Shihua, Chairman of the Municipal CPPCC, attended.
The meeting heard a report on the progress of preparations for the 7th Nujiang Specialty Coffee Culture Week, and all participants jointly recited the “Lushui City Ten Dos and Ten Don’ts Civility Pact for Receiving Guests.”
The meeting pointed out
The 10th Prefectural Party Congress set for Lushui the goal of building a Nujiang cultural-tourism and outdoor distribution hub, a G219 staging point for journeys into Tibet, and a new city of warm-winter sojourns anchored by branded events, together with the working requirements of “three developments, four firsts, four fronts, six benchmarks.” Holding the 7th Nujiang Specialty Coffee Culture Week well means turning the Prefectural Party Committee’s arrangements into concrete measures, concrete projects and concrete action, driving high-quality development of the cultural-tourism industry, bringing in visitors from elsewhere, gathering local residents and keeping spending in the city, raising Lushui’s profile and broadening channels for residents to increase income.
The meeting emphasized
Every activity must be solid in its details and rehearsed repeatedly; the opening ceremony and the series of cultural performances must be refined to brilliance; the “Canyon Coffee Talk” themed seminar must be run with quality and real results; the Yunnan Six Producing Regions Coffee Aroma Market must operate to standard and safely; the coffee signature-drink competition must focus on converting its results into practice; the short-video creative contest must draw broad public participation and spread across the whole internet; the thousand-person communal hand-grabbed rice feast must be distinctive and safe; the coffee walk check-in campaign must link the whole region and stimulate spending; and the rustic village tours must each have their own character and join into a combined force. New-media publicity must be coordinated, making good use of the “551” new-media matrix and the three-tier ambassador system at city, township and community level, so online reach and offline events reinforce each other, telling Lushui’s stories in words and showing its charm through livestreams. The principle of “safety first, prevention foremost” must be firmly established: responsibilities for production safety must be pressed home, controls on key events strengthened, traffic safety and food safety handled solidly, and the city kept clean and orderly — ensuring both the safety of the event and the harmony and stability of society at large.
The meeting called on officials, staff and all citizens to be “disseminators” of Lushui culture, “inheritors” of Lushui flavor, “conveyors” of Lushui warmth, “spokespeople” for Lushui’s image, “guardians” of the impression Lushui leaves, “watchers” over Lushui’s nostalgia and “practitioners” of Lushui civility — starting today, starting close at hand, starting with every detail — so as to jointly make the 7th Nujiang Specialty Coffee Culture Week a gathering with coffee aroma, warmth and memories.
Lushui Integrated Media Center / Li Min, Yang Zhi
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