At a Glance (China Coffee Network): (Source: Changshou Jinping) Recently, Changan Chong Village in Tongchang Township, drawing on local climate conditions and land-resource endowments, precisely planned a specialty-…
(Source: Changshou Jinping) Recently, Changan Chong Village in Tongchang Township, drawing on local climate conditions and land-resource endowments, precisely planned a specialty-industry layout and, through field investigation, scientific assessment, and precise government–enterprise matching, launched a trial planting of 50,000 coffee seedlings, using a specialty industry to empower rural revitalization.

Persisting in party-building-led industrial development, the village mobilized pioneering party members to spearhead new industry projects. Party cadres took the initiative, and in light of local climate and soil endowments, made multiple special investigation trips this year to Mengqiao and Pu’er for the coffee industry, studying in detail coffee seedling traits, suitable growing environments, standardized planting models, and market prospects. Through on-site observation, benchmarking study, and collective discussion, they carried out all-around feasibility assessment of planting and scientifically judged industrial suitability and development potential, providing solid party-building support and a scientific basis for the coffee trial-planting project.


After communication and negotiation, the Changan Chong village committee successfully reached cooperation with an agricultural enterprise. On September 10, the enterprise provided 50,000 high-quality coffee seedlings, all selectively procured from Menglian County, Pu’er City, of fine quality and strong adaptability. This trial planting adopts a model in which cadres lead by demonstration and the public participates widely; members of the village’s two committees took the lead by planting 7,000 seedlings themselves, creating a village-level demonstration planting zone to first accumulate care experience, explore planting patterns, and play an exemplary role.


The remaining seedlings were distributed to households in an orderly, need-based manner. Two-committee staff taught villagers planting hands-on, with practical instruction on key processes such as planting norms, reasonable plant spacing, and seedling-stage care, answering questions and correcting details on the spot, so that farmers quickly mastered standardized planting techniques. This effectively addressed villagers’ lack of planting experience and weak skills, fully galvanized their enthusiasm for developing new industries, and motivated them to join the coffee trial planting and jointly explore new paths to increase income and prosperity.

Under the efficient advance of cadre–mass coordination and technical support, the Tongchang Township coffee trial planting was implemented smoothly, with verdant coffee seedlings taking root in the fertile soil and bursting with vitality. This coffee trial planting sows the hope of increased income for the people, and even more the hope of rural revitalization—it is an innovative move by Tongchang Township to boldly explore a specialty wealth-generating industry, effectively enriching the agricultural industrial mix and opening a new path for people to increase their incomes.
Correspondent: Zhu Jie
Editor: Fu Xingtao (intern)
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