Boyan Coffee Town’s NPC Street Parades Draw Crowds During Mid-Autumn Holiday

At a Glance (China Coffee Network): Great Wall Network · Jiyun client (reporter Meng Weilun): During the Mid-Autumn holiday, the Boyan Coffee Town in Wu’an City, Handan, was packed with people. Among the blue bricks…

Great Wall Network · Jiyun client (reporter Meng Weilun): During the Mid-Autumn holiday, the Boyan Coffee Town in Wu’an City, Handan, was packed with people. Among the blue bricks and gray tiles, one street parade after another of NPCs played out brilliantly; visitors followed along with coffee in hand, exclaiming they were “instantly in character.” The parade troupes walked through streets and alleys, performing merchant-guild stories as they went. While tasting coffee, visitors immersed themselves in the millennia-old town’s merchant-guild culture.

Tasting coffee, strolling old courtyards, and watching parades—Boyan Coffee Town launched a brand-new “coffee + parade” way to play, deeply integrating the coffee format with ancient-town culture, becoming a newly popular check-in spot in Wu’an for the double-holiday period. It is reported that Boyan Coffee Town has been selected among the “Top Ten Most Beautiful Filming Locations in Wu’an.”

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