At a Glance (China Coffee Network): From June 18 to 21, the much-anticipated “Ai Shang Ka Fei · Fei Chang Chengyang”—the 2nd Qingdao Shang Xiao Ka Coffee Season—made a vibrant debut at the Qingdao National Advertising Industrial Park. Hosted by Qingdao Xinzhi Industrial Park Operation and Management Co., Ltd. and themed “Ai Shang Ka Fei · Fei Chang Chengyang,” the event built on the immersive coffee-culture experience of the first edition and this year joined hands with platforms such as Dianping, DiDi, and Qingdao International Airport for cross-sector collaboration, creating a one-stop benefit matrix of “coffee + travel + consumption” and bringing residents and tourists an unprecedented new consumption experience.
From June 18 to 21, the much-anticipated “Ai Shang Ka Fei · Fei Chang Chengyang”—the 2nd Qingdao Shang Xiao Ka Coffee Season—made a vibrant debut at the Qingdao National Advertising Industrial Park. Hosted by Qingdao Xinzhi Industrial Park Operation and Management Co., Ltd. and themed “Ai Shang Ka Fei · Fei Chang Chengyang,” the event built on the immersive coffee-culture experience of the first edition and this year joined hands with platforms such as Dianping, DiDi, and Qingdao International Airport for cross-sector collaboration, creating a one-stop benefit matrix of “coffee + travel + consumption” and bringing residents and tourists an unprecedented new consumption experience.
80+ Booths Create a “Coffee + Diverse Cultures” Consumption Feast
This year’s Shang Xiao Ka Coffee Season focuses on “advertising + coffee,” an international common language, deeply building international consumption scenarios and skillfully blending diverse elements such as Korean flair, Chengyang intangible cultural heritage, and cultural-creative trendy goods, gathering more than 80 specialty booths of boutique coffee, characteristic food, and cultural-creative products. At the venue, well-known Qingdao coffee brands such as Baifei Chafang, Xige Coffee, and OAK Coffee will all appear, with splendid performances and interactive sessions that let residents and tourists immerse themselves in the unique charm of coffee culture without leaving the city. A check-in route linking specialty cafes, coffee-themed exhibitions, and diverse consumption spaces will offer visitors a one-stop experience of “eating, drinking, playing, sightseeing, shopping, and entertainment.”
At the opening ceremony on the morning of June 18, dragon-drum and martial-arts fusion performances, folk music shows, and other acts ignited the atmosphere. Amid the singing of Chinese and Korean performers, the host declared the Shang Xiao Ka Coffee Season open, and the first day’s events kicked off a wave of enthusiasm. The person in charge of Qingdao Xinzhi Industrial Park Operation and Management Co., Ltd. said: “The first day drew over ten thousand Chinese and Korean consumers to check in and take part, and the four-day event is expected to attract more than 50,000 visits from home and abroad. As the operator of the Qingdao National Advertising Industrial Park, we hope that by hosting an event like this we can both activate new momentum in local consumption and let more international visitors feel Qingdao’s openness and vitality.”
It is understood that the coffee season’s four consecutive days feature a different lineup of exciting activities each day. Beyond coffee tasting and food experiences, the venue will also stage a rotating program of Chinese-Korean music galas, coffee-sachet handicrafts, fun fuse-bead contests, and pitch-pot competitions, with chances to win exquisite gifts just by taking part. Event hours run from 10:00 to 21:00 daily, fully meeting residents’ and tourists’ all-day needs for consumption and leisure.
Cross-Sector Tie-Ups Bring Both Travel and Consumption Perks
While this year’s Shang Xiao Ka Coffee Season has fully upgraded both its scale and its on-site experience, the organizers have for the first time joined hands with leading platforms such as Dianping and DiDi to roll out major joint benefits, truly making it possible to “get here easily, have a great time, and spend less.”
On the travel side, DiDi has reached a dedicated partnership with the Shang Xiao Ka Coffee Season: from June 18 to 21, residents and tourists can scan a code to claim an exclusive 100-yuan ride-hailing coupon package, and new users can enjoy rides from 50 percent off, greatly cutting travel costs and making it easier to get to the venue. Meanwhile, free parking is available in the park during the event; to promote green travel, the park is within walking distance of Exit D of Xiaozhaizi Station on Metro Line 1, and bus routes 374, 642, and 929 and others reach it directly, forming a diverse and convenient transport network of “bus + metro + ride-hailing + driving.”
Worth noting is that during the event, holding a flight ticket dated June 18 to 21 entitles visitors to a 10 percent discount at designated shops and booths in the park, plus free access to the HAHA DOG pet space.
For online interaction, Dianping has opened a dedicated entry for the event: from June 15 to 21, users can open the Dianping app, search for “Shang Xiao Ka Coffee Season,” and complete tasks to enter a lucky draw for drink vouchers, fridge magnets, cash red packets, and other generous prizes. By deeply connecting online traffic with offline experiences, the event has effectively extended consumption scenarios and further amplified the coffee season’s reach and brand influence.
Bring Your Pets: Details That Reveal a City’s Warmth
This year’s Shang Xiao Ka Coffee Season continues its pet-friendly philosophy, welcoming residents and tourists to check in with their beloved pets. To ensure the safety of all visitors and order on site, the event explicitly requires that banned dog breeds not enter the park, that large dogs wear muzzles, and that all dogs remain on a leash throughout. Through meticulous management and attention to service details, the park is committed to creating a harmonious, safe, and warm public leisure space for people and pets alike, so that every visitor—whether on two legs or four—can fully enjoy a summer coffee moment.
Platform Empowerment Unleashes New Regional Consumption Vitality
As a frontier of economic, trade, and cultural exchange between Qingdao’s main urban area and South Korea, Chengyang District continues to tap the diverse consumption potential of “dining, shopping, tourism, and enjoyment.” Through deep collaboration with platforms such as Dianping, DiDi, and Qingdao Airport, this “Shang Xiao Ka” Coffee Season has not only improved the event’s accessibility and convenience, but also effectively amplified the spillover effect of consumption, injecting strong new momentum into Chengyang District’s summer consumer market.
With the successful conclusion of the first day, the coffee season’s buzz keeps building. From June 19 to 21, more exciting activities will be staged in rotation. The Qingdao National Advertising Industrial Park will continue to operate in a market-oriented, professional way, bringing consumers new consumption experiences that blend Chinese and Korean characteristics and injecting a steady stream of vitality into the city’s consumption upgrading and its cultivation of an international atmosphere.
(Popular News reporter Zhang Zhongde)
Reprint Notice & Disclaimer: This article is reprinted from Popular News. All rights belong to the original publisher.
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