Historic First: Nujiang Signs China Inaugural Coffee Export Order to Pakistan

At a Glance (China Coffee Network): During the 10th China–South Asia Expo and the 30th China Kunming Import and Export Commodities Fair, the Nujiang Coffee Industry Hall witnessed a milestone partnership—Nujiang Yunkao Biotechnology Co., Ltd. signed with a Pakistani coffee trader, locking in a coffee-bean purchase order worth RMB 1.02 million. Reportedly, this is China’s first coffee trade order with Pakistan, achieving a “zero breakthrough” in China’s coffee exports to Pakistan.

Yang Bo, member of the Nujiang Prefecture Party Standing Committee and Lushui City Party Secretary, along with Hu Xiaojie, Lushui vice mayor, and leaders of relevant city and prefecture departments, gathered to witness this historic order that opens a new chapter in China–Pakistan coffee trade. From here, Nujiang’s specialty coffee will cross mountains and seas, building a brand-new economic and trade bridge connecting Chinese coffee directly to the Pakistani market.

Yang Bo noted that coffee is a characteristic, wealth-building pillar industry Lushui is fostering. The landing of this national first China–Pakistan coffee trade is both a major breakthrough in Lushui’s specialty-agriculture going global and a vivid practice of Yunnan deepening economic and trade exchanges with South Asian countries. Lushui will keep using the Expo’s opening-up platform, provide full-spectrum foreign-trade services for local coffee firms, and keep improving the full chain of planting, deep processing, and cross-border sales, driving sustained income growth through the outward development of its specialty industry, and demonstrating Lushui’s industrial strength in jointly building the Belt and Road and a China–South Asia community with a shared future.

Pakistani coffee trader Muhammad Amar Naveed said that after reaching this first China–Pakistan coffee trade cooperation, the two sides will establish regular commercial exchanges, keep expanding procurement scale, and build a stable, smooth two-way China–Pakistan coffee trade bridge.

As a national core platform for China’s opening-up and cooperation with South and Southeast Asia, this Expo’s Nujiang Coffee Industry Hall showcased the full product line—Lushui high-mountain specialty green beans, roasted beans, drip bags, and creative coffee drinks. Relying on Nujiang Grand Canyon’s unique vertical climate, abundant mountain springs, and selenium-rich soil, the beans show rich floral and fruity aromas and layered taste, drawing many overseas buyers to the hall specifically to taste and negotiate. Pakistani buyers came multiple times for professional cupping, deeply recognizing the stable, outstanding quality of Lushui coffee; after several rounds of business talks, they finally reached a million-yuan-scale long-term supply cooperation.

Zhao Qian, head of Nujiang Yunkao Biotechnology, said that securing the national first China–Pakistan coffee trade order via the Expo platform is a landmark achievement in the firm’s push into the South Asian overseas market. Next, the company will complete order production and delivery to high standards, while continuing to use the Expo’s opening-up window to proactively connect with clients across South Asian countries and keep broadening Lushui coffee’s international sales channels.

Lushui Media Center, reporters Hu Xinmeng, Qin Yixuan, Xu Jiarong, Zhou Li; Editor Chen Lei; Editor-in-Chief Chen Jianmei

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