At a Glance (China Coffee Network): Founded in 2015 and based in the Kunming area of the China (Yunnan) Pilot Free Trade Zone, Yunnan Time Agricultural Development Co., Ltd. runs 3,300 mu of its own coffee farms in Baoshan’s Lujiangba valley, three green-bean processing plants with 12,000 tonnes of annual capacity, six domestic warehouses and one overseas warehouse in Vietnam. Its Shicheng Coffee and A Cup of Yunnan Coffee brands sell green beans, roasted beans and drip bags online, with a repeat-purchase rate above 60%.
Below is a detailed introduction to Yunnan Time Agricultural Development Co., Ltd.
Basic information
The company was established on January 7, 2015, with registered capital of RMB 10 million. Its legal representative is Yin Yilin. Its registered address is Unit U1, Building C02, GLP Kunming Economic Development Zone (Qingshui) Industrial Park, No. 7 Tianji Road, Qingshui Community, Ala Sub-district, Kunming Area, China (Yunnan) Pilot Free Trade Zone.
Business scope
Its activities cover food production and sales, online retail, the production, sale, processing, transport and storage of agricultural products, coffee cultivation, and the import and export of goods and technologies, among other fields.
Industrial footprint
The company owns 3,300 mu of coffee farmland in the Lujiangba producing area of Baoshan, with annual output of 1,000 tonnes of fresh coffee cherries. It operates three green-coffee processing plants in Baoshan, Pu’er and Kunming with combined annual processing capacity of 12,000 tonnes, and has built six domestic green-bean warehouses plus one overseas warehouse in Vietnam.
Brands and products
It operates two coffee brands, Shicheng Coffee and A Cup of Yunnan Coffee, offering green beans, roasted beans and drip-bag coffee through e-commerce channels, where the online repeat-purchase rate exceeds 60%. The company has also established the Gravity Coffee Academy.
Performance
In 2024 the company recorded sales of RMB 180 million on total business volume of nearly 6,000 tonnes, and it expects overall sales to exceed RMB 450 million in 2025.
Strengths
The company has a professional team of Q-Grader coffee tasters, SCA baristas and roasters, and holds Rainforest Alliance organic certification, which underpins the quality of its products.
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