At a Glance (China Coffee Network): Capturing the spillover of the China International Import Expo (CIIE), Jiangmen, Guangdong’s “Qiaodu Coffee” full industry chain debuts in Shanghai. On November 6, the “Qiaodu Coffee · Gathering at the Expo” industry-cooperation exchange will open at Shanghai Hongqiao Pinhui, creating an integrated gala of investment promotion, international competitions, production-sales matching and cultural exchange.
Jiangmen is building the full “Qiaodu Coffee” industry chain and co-establishing the China (Jiangmen) Coffee Consumption Industry Base. The city’s coffee-related industries exceed 3 billion yuan in annual output; it now has 21 licensed coffee-roasting factories roasting over 15,000 tonnes of green beans a year, and clusters more than 350 coffee-equipment parts enterprises—40% of the nation’s stainless-steel coffee ware is made in Jiangmen.
The city has nearly 2,000 coffee shops, with its per-10,000-people coffee-shop count ranking among the national top five. Relying on its global overseas-Chinese business network, Jiangmen keeps connecting with overseas coffee-origin resources and, through trade matching, international competitions and other activities, strengthens the “Qiaodu Coffee” brand and builds itself into a core coffee-industry city in the Greater Bay Area.
From “Qiaodu” to the “Magic City”: full-chain strengths meet the Yangtze River Delta market. As an industry base for coffee roasting, ware and equipment manufacturing, Jiangmen is centering on “Qiaodu Coffee” to build a full-industry-chain ecosystem spanning green-bean trade, deep processing, brand incubation and cultural dissemination.
This exchange event leverages Shanghai’s unique position as host city of the CIIE and a hub linking global resources, aiming to build a bridge of coexistence between Jiangmen and the Yangtze River Delta market, and to make Qiaodu Coffee an important hub connecting global origins with the domestic consumer market.
On the event day, multiple highlights will light up the industry’s horizon: business representatives from major producing countries and green-bean enterprises will gather to discuss origin market conditions and trade routes; major projects will be signed on site, covering platform co-building, international trade and origin coordination; coffee-industry policy, a barista vocational-evaluation system and national consumption trends will be released together.
Champions’ roundtable: a multi-track dialogue on “the next cup.” Coffee competition champions, authoritative industry experts and leading-enterprise representatives will gather on site. Focusing on new drink trends, they will unpack frontier industry insights and listen up close to champions’ hands-on sharing. From competition technique and store operations to industry pitfalls and startup opportunities, the stars will share real front-line experience—hobbyists, shop owners and industry practitioners alike will take away a lot.
Major project signings build an industry-cooperation hub: the Shanghai–Jiangmen production-sales linkage showcase platform, the Global Specialty Coffee International Trade Center co-build, and coffee-industry coordinated-development cooperation. Industry know-how outputs insights into new development opportunities—an authoritative reading of Jiangmen coffee-industry policy, sharing of the Guangdong–Hong Kong–Macao barista “one-test-three-certificates” skill evaluation, KPMG’s release of the coffee-consumption trend report, and themed industry talks by leading enterprises in equipment manufacturing and global green-bean trade, to understand South China’s coffee-market investment opportunities.
Precise supply-demand matching and an immersive full-chain coffee experience. An on-site coffee-product exhibition zone will see beans, ware and machines debut together. A “Jiangmen Geisha” cupping event, sharing of world bean-art culture, and all-day trade-investment negotiation will achieve precise production-sales matching.
Some exhibiting brands invite you to explore and exchange—come together to this coffee gala. Whether you are a coffee-brand owner, green-bean trader, equipment-manufacturing practitioner, café operator, or simply a coffee-loving enthusiast, here you can catch frontier industry winds, connect with global supply-chain resources, and immerse yourself in tasting diverse coffee flavors.
A cup of Qiaodu aroma links global opportunities.
November 6, at Shanghai Hongqiao Pinhui—we look forward to meeting you and discussing the new future of the coffee industry!
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- Original: Tencent News: 《侨都咖啡出圈！11月6日，我们上海见！》
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