Guiyang Honors Coffee Competition Bonuses

On October 30, the Guiyang Municipal Commerce Bureau held a coffee-competition bonus award ceremony, fulfilling its policy incentives for two Guiyang coffee-industry practitioners who had won at major international and domestic coffee competitions, with a total of RMB 50,000 in bonuses distributed.

Among the two bonus recipients, Liang Jiachen, founder of Hudou Coffee, took second place at the 2025 World Coffee in Good Spirits China National Final and third place at the 2026 World Barista Championship China National Final; Liang Baoyi, store manager of Captain George Coffee, placed second at the 2026 World Brewers Cup China National Final. With solid professional grounding, refined craftsmanship and steady competitive performance, the two stood out among competitors from across the country, fully demonstrating the expertise of Guiyang’s coffee professionals.

Liang Jiachen thanked Guiyang for rolling out tangible industry-support policies that build a growth stage for coffee professionals. He said he will allocate the bonus proportionally to his competition-prep team members and encourage more colleagues to grow into independent competitors. At the same time, he will lead his team in continuously honing their skills and, through various industry competitions, fully showcase the distinctive strengths of Guiyang’s specialty coffee, further expanding the industry influence of the city’s homegrown coffee brands.

As a professional who moved from Shanghai to develop his career in Guiyang, Liang Baoyi said he personally felt Guiyang’s emphasis on the coffee industry; the various support measures, competition safeguards and industry events provide coffee talent with a sound working and competing environment, and have strengthened his resolve to stay in Guiyang and deepen his commitment to the coffee business.

In recent years, the municipal party committee and government have attached great importance to coffee-industry development. The “Implementation Opinions of the General Office of the Municipal Government on Promoting Coffee-Industry Development in Guiyang and Gui’an (Trial),” issued in October 2025, systematically plans the full-chain development of the coffee industry. Among them, Article 6, “Event and Exhibition Support,” of the Implementation Opinions (Trial) explicitly stipulates that rewards be given to winners of relevant competitions.

A relevant official from the Municipal Commerce Bureau said the bureau will always serve enterprises well, and continue to deliver on policy implementation, service optimization and competition-event planning, contributing its commercial strength to the high-quality development of the city’s coffee industry. At the same time, it will actively guide the city’s coffee sector to make good use of the coffee-industry support policies, using industry as the bond, culture as the core and events as the platform to strengthen exchanges and cooperation, promote self-discipline within the sector, facilitate resource sharing, and jointly polish the golden signboard of “Cool Guiyang, Aroma of Coffee,” making coffee an important marker of the city’s vitality, quality and consumption upgrade.