Chinese and Vietnamese baristas work together to make specialty coffee. Photo provided by the organizer
Yunnan News (Reporter Wang Huan, Wang Yunya, Li Zha) On May 21st, under the backdrop of the Jade Dragon Snow Mountain, the theme activity of "A Cup of Coffee Watching Snow Mountain · Yunnan Vietnam Same Cup in Lijiang" kicked off in Baisha Town, Lijiang City. Representatives from the Vietnamese Ministry of Culture, Sports and Tourism, coffee companies, media outlets in China, and international students from all walks of life in Yunnan enjoyed coffee and friendship.
Vietnamese baristas make specialty coffee at the event site. Photo provided by the organizer
From 2026 to 2027, which coincides with the China Vietnam Tourism Cooperation Year, the event uses coffee as a medium to "modulate" the Yunnan Vietnam exchange into a rich and layered "special tune" – under the snow capped mountains and blue sky, there is not only the collision of coffee aroma, but also the brewing of cooperation plans.
Liu Yongle, a merchant in the Old Town of Lijiang, shared the story with Pei Yuhe, a Vietnamese blogger. Photo provided by the organizer
Ruan Baohui, Coffee Quality Control Manager of ECOM Group Vietnam Atlantic Trading Company, and Liu Haifeng, "Yunnan Coffee Youth", had a dialogue style sharing. Photo provided by the organizer
In an immersive concert and coffee atmosphere, coffee practitioners and bloggers from Yunnan and Vietnam shared their entrepreneurial stories and cultural observations. Liu Yongle, an entrepreneur in the Old Town of Lijiang, told about his identity change from "Hunan tourist" to "investor in Lijiang delicious cured ribs" and then to "coffee entrepreneur" Vietnamese student Pei Yuhe shared her insights on her visit to Nanlaisheng Cafe in Kunming, recalling the unforgettable moment when she witnessed Vietnamese national leaders visiting the campus during her study abroad at Tsinghua University. Ruan Baohui, Coffee Quality Control Manager of ECOM Group Vietnam Atlantic Trading Company, interpreted the cultural essence of drip coffee in Vietnam on site, while Liu Haifeng, a coffee practitioner in Yunnan, introduced the progress of Yunka International Promotion.
The theme exhibition of "World Heritage Face to Face Civilization, Shining Yunnan Vietnam Love". Photo provided by the organizer
This' special talk 'is not just about current communication, but also about' formulas' for the future. During the event, an invitation was officially issued for the "Yunnan Vietnam Same Cup 'Fragrance' Appointment with Lijiang" and the "Cup with Painting (Drawing)" series plan was launched. The attending leaders and guests jointly unveiled the "Painting in the Cup" collection plan, the "World Heritage Face to Face Civilization and Radiance of Yunnan Vietnam Love" theme exhibition at Lijiang Sanyi International Airport, and the "Traveling Yunnan, Watching Vietnam" youth blogger dissemination plan. Among them, nearly 200 photos were exhibited at the Yunnan Vietnam Scenic Theme Exhibition held at Lijiang Sanyi International Airport, presenting the charm of the Yunnan Vietnam World Heritage Site to tourists at home and abroad.
Lijiang singers play and sing songs. Photo provided by the organizer
During the event, several Vietnamese students experienced red themed learning in Kunming and Lijiang, visiting the Cuihu Huizhong Pavilion, the former residence of Ho Chi Minh City in Kunming, and the Nanlaisheng Cafe, reminiscing about the revolutionary friendship between China and Vietnam. On this trip, they will also visit the Memorial Hall of the Red Army's Long March Command in Lijiang, and pass on the spirit of friendship while walking.
Lijiang singers play and sing songs. Photo provided by the organizer
This event is guided by the Information Office of the Yunnan Provincial People's Government and jointly organized by the Propaganda Department of the Lijiang Municipal Committee of the Communist Party of China and the Yunnan South Asia Southeast Asia Regional International Communication Center.
Responsible Editor: Hu Jintao