Yunnan News (Reporter Zhang Qimin): From June 11th to 16th, the 10th China South Asia Expo (hereinafter referred to as the South Expo) will be held at the Dianchi International Convention and Exhibition Center in Kunming. At that time, the best logo for Yunnan coffee theme promotion, "Yun Dou Dou", will be unveiled at the 13th Coffee Industry Hall, meeting with citizens through five interactive gameplay modes to help Yunnan coffee transform from "raw material supply" to "brand output".
As the core coffee producing area in China, Yunnan's coffee planting area and output account for over 95% of the country's total, ranking first in both area and output. In recent years, with the iteration and upgrading of varieties, the quality of coffee in Yunnan has been getting better and better. The province's coffee specialty rate has increased from 8% in 2021 to 41.7% in 2025. On the processing end, the deep processing rate of coffee in the province has increased from 20% five years ago to 85%. The Yunnan Golden Monkey, a rare and protected animal in Yunnan, is the core subject of "Yun Dou Dou", with vivid and lively images. The lips are ingeniously designed in the shape of round and plump coffee beans, blending the ecological beauty of Yunnan with the rich aroma and flavor of coffee. This image is a vivid reflection of the branding process of Yunnan coffee.
During the exhibition, a variety of check-in activities were set up on site: citizens can take photos or give interviews with the parade of "Cloud Bean" dolls to receive limited time merchandise; Shoot unboxing videos and post them on social media platforms to achieve "one unboxing for a gift" Take the "First Yunnan" photo pose in the tasting area and receive an additional gift; There are also fun activities such as the first stamp of the "Yunnan City Coffee Map" and the check-in of the museum signage. All gift redemption times are from 10:00 to 17:00 daily during the exhibition period, and the redemption location is at the Meichen booth outside the 13th Coffee Industry Hall. The gift is limited to 50 pieces per day, first come, first served, while supplies last.
It is reported that the check-in points are located in six areas, including the entrance, corridor, and Pu'er exhibition booth of the 13th Coffee Industry Hall. Starting from June 11th, the general public can go to the site of the South China International Fair to participate in a coffee event called "Yunnan Beans Love Beans" with "Yundoudou".