The quaint medicine cabinet wall and the modern minimalist coffee bar complement each other, creating a refreshing blend of coffee aroma and subtle medicinal scent in the air. The "Qingzhuo Herbal" tea shop located on the left side of the lobby on the first floor of Xifeng County Traditional Chinese Medicine Hospital has been open since February this year. This herbal tea shop, which emphasizes the concept of "medicine and food sharing the same origin", has quickly become a popular check-in spot for local young people and tourists.
Clear Drinking Herbal Tea Shop Traditional Chinese Medicine Display Cabinet
Chenpi Americano, sobering latte, Guifei latte, Longyin tea, Fengming tea… The barista skillfully pulled the flowers while introducing to the reporter: "The coffee varieties in our store are carefully developed by the expert team of the County Traditional Chinese Medicine Hospital based on the principle of medicinal and edible homology. Taking Chenpi Americano as an example, it uses slowly boiled Chenpi to make soup and blends it with lightly roasted coffee beans. The taste is mellow with a hint of clear skin and spicy aroma, and many customers have reported feeling very comfortable after drinking
The barista prepares coffee
The reporter learned that the product line of "Qingzhuo Herbal" tea shop covers the needs of different groups of people, especially suitable for young people who like "light health". The tea shop's self-developed quicksand coffee is made by pairing freshly brewed apple cider with coffee beans in the morning, with a sweet and sour taste that is appetizing and suitable for all ages. Guifei Coffee is recommended for female customers, and it is worth mentioning that the store has specially designed "Tongle Tea" for children.
The feeling of balancing health and deliciousness is so great. "Ms. Zhang, a customer born in 1995, was tasting coffee when she took a photo of a cup of Guifei coffee and posted it on her WeChat Moments:" This tea drink contains Chinese medicinal herbs such as longan, wolfberry, lily, licorice, etc. I didn't expect the taste to be very refreshing
Customers taste coffee in the store
Mr. Li, a tourist from Guiyang, ordered a cup of tangerine peel American coffee and said, "I just finished soaking in Xifeng Hot Springs, and now I have another cup of coffee with the fragrance of tangerine peel. I feel completely relaxed
The "Qingzhuo Herbal" tea shop is jointly built by Guizhou Xilv Tourism Management Co., Ltd. and Xifeng County Traditional Chinese Medicine Hospital. When it comes to the reasons for the establishment of this tea shop, Xiong Wei, the director of the publicity department of Xifeng County Traditional Chinese Medicine Hospital, told reporters that in recent years, the national level has issued relevant documents clearly stating that "traditional Chinese medicine+" should be used to promote the development of the industry chain and enrich the high-quality supply of health food, food and medicine substances and other products. "Under the guidance of such policies, the hospital has planned two development directions, one is to make Tonic Diet, the other is to make traditional Chinese medicine tea."
How to make traditional Chinese medicine culture more relevant to daily life and enter the hearts of the public in a more fashionable way is a question that hospitals have been thinking about. "Xiong Wei said that coffee drinks are more in line with the daily lives of the masses and are a" must-have "for many young people, and a large number of herbal medicines that share the same origin as medicine and food can be combined with coffee. We hope to naturally convey the concepts of traditional Chinese medicine, such as "preventing diseases before they occur" and "maintaining health in a timely manner," through a cup of high-quality herbal coffee.
In the view of Cao Bo, the general manager of Guizhou Xilv Tourism Management Co., Ltd., Xifeng has rich tourism resources such as red, hot springs, and travel. Keeping up with the current trend of consumer upgrading, the company is working hand in hand with hospitals to create cultural and tourism products with local characteristics through the "small incision" of "traditional Chinese medicine+coffee", constantly enriching the tourism consumption scene.
At present, the "Qingzhuo Herbal" tea shop has been launched simultaneously on online platforms such as "Happiness Xifeng", Meituan, and Flash Buy. At the same time, a long-term discount of 8% will be implemented for police officers, teachers, retired soldiers, sanitation workers, medical workers, and taxi drivers, and themed promotional activities will be launched irregularly.
Xiong Wei and Cao Bo stated that in the next step, they will actively explore new paths for the deep integration of traditional Chinese medicine culture and modern consumption, and develop and launch medicinal and edible ice cream based on market demand. Through cups of warm herbal drinks, traditional Chinese medicine culture can be more vividly integrated into people's daily lives.
(Source: Xifeng County Integrated Media Center Correspondent: Yang Shuang)