Original title: Traveling in Yunnan | Encountering Snowy Mountains with Fragrant Coffee, Lijiang Ignites Cultural Tourism Trend Again
From the deep alleys of the ancient city to the foot of the snow capped mountains, from a cup of handmade coffee to a professional competition, the coffee industry is deeply integrated into the texture of Lijiang City, Yunnan Province, becoming another eye-catching new business card for cultural tourism in Lijiang after the natural scenery and cultural ancient town.
Nowadays, in Lijiang, tourists not only admire the snow capped mountains and stroll through the streets and alleys of the ancient city, but also step into a small coffee shop and taste a cup of specialty coffee that carries the spirit of the snow capped mountains and the fireworks of the ancient city, which has become a new experience. Lijiang, with its diversified integration model of "coffee+cultural tourism+culture+industry", is setting off a new trend of coffee cultural tourism with a layout of global linkage and immersive experience.
To create a unique path of industrial growth based on the situation
Strolling through Baisha Ancient Town, the aroma of coffee wafts from the Naxi courtyard; In the caf é, tourists experience the pleasure of making coffee by hand under the guidance of professional baristas. From street shops to industrial clusters, from niche trends to city business cards, a cup of fragrant coffee hides the poetic landscape of Lijiang, carrying the hope of industrial development, and connecting with the warmth and beauty of the fireworks world. At present, "coming to Lijiang Snow Mountain to have a cup of coffee" has become the common expectation of countless travelers.
Is this trend just a coincidence or a gradual accumulation? The person in charge of Yulong State owned Capital Investment and Operation Co., Ltd. confidently said, "This is an inevitable development of the industry. Although Lijiang is not a traditional coffee producing area, it is home to the triple heritage of world culture, nature, and memory, nurturing a unique 'slow coffee life'. This is the most touching expression of the era of 'reluctant Lijiang'." The person in charge stated that this is not an internet celebrity phenomenon, but an industry growth supported by scenes, culture, policies, and craftsmanship. Based on its resource advantages, Lijiang continues to deepen its regular communication and cooperation with the six major coffee producing areas in the province. With the help of the "Yulong Snow Mountain Coffee Activity Week" platform, Lijiang Coffee combines its unique snow mountain temperament with solid industrial confidence, promoting the formation of a new industrial pattern of resource sharing, complementary advantages, and common development.
He Yue, who has been running a coffee shop in Baisha Ancient Town for many years, has deep feelings about this. She said, "In the past, tourists just sat around when they entered the store, but now many people come specifically for a cup of hand brewed coffee and seriously inquire about the origin and roasting method of the coffee." With the increasingly strong coffee atmosphere, the monthly average revenue of the store has doubled compared to two years ago, and "slow coffee life has become the signature of Baisha Ancient Town.
Immersive experience of "watching snow capped mountains with a cup of coffee"
This year, the 'Yulong Snow Mountain Coffee Activity Week' is themed 'Watching Snow Mountain with a Cup of Coffee', and the activity content has been comprehensively upgraded. The person in charge stated that they have positioned the Baisha Coffee Museum and the Hemeji Coffee Library as cultural windows and experience venues for Lijiang coffee, integrating coffee science popularization, flavor tasting, cultural research, and skill training, allowing coffee culture to deeply root in Lijiang soil and integrate into the urban context.
According to the person in charge, this year's coffee event week highlights a deep experience of "more cultural tourism, more immersive, and closer to tourists". In terms of space, linking core scenic spots such as Dayan Ancient Town, Baisha Ancient Town, and Lugu Lake to achieve city wide participation; In terms of content, we have launched various gameplay such as coffee check-in season, PCA professional latte art competition, fun experience activities, and discounts at hundreds of coffee shops. Whether tourists are in the alleys of the ancient city or on the lakeside observation deck, they can "participate anywhere and check in anytime", truly achieving the goal of "watching snow capped mountains with a cup of coffee".
Senior barista Li Yao, who runs a coffee shop in Shuhe Ancient Town, is looking forward to this year's event. The PCA flower competition landing in Lijiang is a rare learning opportunity for local practitioners. ”He said that being able to communicate with top players from across the country at his doorstep has increased the value of a cup of coffee.
A cup of snow mountain coffee, connecting natural scenery and cultural fireworks; A coffee festival has activated new momentum for cultural and tourism integration and industrial upgrading. Lijiang uses coffee as a medium to gather popularity through characteristic activities, establish local brand image, and build a strong foundation for the industry. It continuously enriches the connotation and extension of coffee culture, allowing visitors from all over to experience the unique charm of "reluctant Lijiang" in the mellow and distant atmosphere. (He Huifang)