On July 16th, the 2026 "Shuangshuang Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals officially kicked off at the Wanda Plaza in Guiyang. More than 40 top coffee brewing players from all over the country competed on the same stage, competing for the highest honor in the country with their professional strength. This is the first time that this top-level competition has left the Yangtze River Delta and settled in the southwest region, and it is also another shining moment for Guiyang as the "City of Coffee Champions".
This competition is hosted by Shanghai Bohua, the only domestic organizer, and is an important selection channel leading to the final of the WBrC World Coffee Brewing Competition. After 11 months of touring selection in 9 regions including Chengdu, Macau, Shenzhen, Guangzhou, Nanjing, Pu'er, Taizhou, Lhasa, and Guiyang, the China region finally gathered over 40 top brewing contestants in Guiyang for a peak showdown. The competition is divided into two parts: "designated brewing" and "optional brewing". The former requires participants to use the same batch of coffee beans, grinder, and brewing water to compete for the purest technical strength; The latter is designed and creatively presented by the contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor. On July 19th, the China regional champion will be born in Guiyang.
During the competition, the "Super Gravity Coffee Festival" will be held simultaneously at the entrance square of No.1 Wanda Plaza in Guiyang. More than 60 domestic and foreign top coffee brands have made a concentrated appearance, with over 50% of them being the first entry brands in Guiyang, and also gathering international brands such as Japan and the UK, as well as well-known local brands. Citizens can experience coffee culture from around the world in one stop and feel the rich atmosphere of coffee culture.
The most interactive "Champion Returns to the Bar" event will be held simultaneously from July 17th to 19th. Peng Jinyang (Global Champion of the 2025 World Coffee Brewing Competition), Xu Kexin (Champion of the Shenzhen Division of the 2026 World Barista Competition), Qianghua (Member of the Brewing Evaluation Committee of the CCL China Coffee Alliance), Liang Jiachen (Third Prize of the 2026 World Barista Competition in China), Lei Ming (Judge of the China Coffee Brewing Competition) and other championship level managers will take turns appearing at coffee stalls, brewing coffee for citizens face-to-face and sharing ideas. Consumers do not need to register or set any thresholds, and can enjoy a "champion level" coffee experience at the venue.
After the end of the competition on July 20th, the Guiyang Municipal Bureau of Commerce will invite the champion contestants and international judges of this competition to visit characteristic coffee shops in Nanming, Yunyan, and Guanshanhu business districts in three routes, and conduct on-site research on the current situation of the integration of coffee culture and tourism and the development of the entire baking industry chain in Guiyang.
The landing of the "Refreshing Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition China Finals is another vivid practice of Guiyang's implementation of the "Five Refinements" cultural and tourism consumption strategy. Guiyang is known as the "City of Coffee Champions" and boasts over 3000 coffee shops. The event adopts an innovative model of "events+coffee+consumption", successfully landing the national top-level coffee event IP, effectively driving the comprehensive consumption growth of surrounding catering, accommodation, transportation, etc., and releasing the strong vitality of the event economy.
Guizhou Daily Tianyan News reporter He Xin
Editor Luo Chang
Second instance Shen Ernst&Young
Third instance trial of Hu Lihua