A few days ago, when Jili was driving past a wavy road by Hongfeng Lake, a small house on the roadside attracted her. A few days later, she came over specifically.
Yuntuanzi Cafe. Photo by Li Jinming
Sitting under the eaves, with a gentle breeze brushing her face, fruity aroma wafting, and birds chirping, Jili felt her whole body relax. Talking and laughing with friends over here feels really great, "said Jili, who has checked into many cafes and found this cup particularly fragrant. Based on this feeling, I will definitely come back often in the future.
Jili is sitting at the "Yuntuanzi" caf é in Yudao Hongfeng Manor, Dachong Village, Hongfenghu Town, Qingzhen City.
In the past, this orchard of over 500 acres has been operated in a traditional way. Tourists enter the park to pick and leave after picking, with short stay time and single consumption. Can't keep people, "said Tao Yan, the person in charge of the orchard.
Tourists are placing orders. Photo by Li Jinming
The change started last year. Tao Yan decided to expand into a new business model by transforming a fruit sorting room that had been idle for many years into a coffee shop. One is to attract more young people to come and check in, and the other is to deeply cultivate the catering sector, improving the quality of ingredients, environment, and service in all aspects, "said Tao Yan.
Although Tao Yan had also run a coffee business before, she decided to let young people do it.
Zhou Xin, in his early thirties, was moved by the scenery of the orchard and approached Tao Yan to express his thoughts. The two of them hit it off immediately. Zhou Xin was fully responsible for the operation of the coffee shop, while Tao Yan focused on managing the orchard and farmhouse – each managing a stall and letting professionals do professional work.
The Yuntuanzi Coffee House is located deep in the orchard. Photo by Lei Senjun
On May 1st of this year, "Yuntuanzi" officially opened for business. This coffee shop, surrounded by natural wood colored tables and chairs, transparent glass windows, and green lawns, has gone out of its way. At the same time, it also attracts traffic with that cup of wood ginger special.
The orchard is still the same orchard, but with an added aroma of coffee. In the morning, customers enter the orchard to pick fruits, and in the afternoon, they sit down for a cup of coffee and a meal of farm vegetables – the consumption chain has been extended and the stay time has become longer. The orchard has changed from "picking and leaving" to "not wanting to leave when they come".
Enriching our own business model while also retaining customers. Customers visiting Hongfeng Lake form a complete closed loop, and we can also generate revenue ourselves, "said Tao Yan.
Tao Yan is arranging fruits. Photo by Li Jinming
This orchard is expected to produce 400000 kilograms of pears, yellow peaches, and peaches this year, with a harvesting period from June to September. This winter, 100 acres of old peach trees will be improved and grafted, and new varieties will have higher appearance, stronger fruit aroma, and better taste.
Growing coffee shops in traditional orchards does not mean losing one's old profession. By the end of 2025, Yudao Hongfeng Manor will be awarded the title of "Five Star Farmhouse" in Guizhou Province. Tao Yan's idea is very clear: orchard quality is the root, coffee is the introduction, and rural tourism is the confidence to retain customers.
The value of this cup of coffee lies not in how many cups it has sold, but in how it has transformed a traditional orchard from a "commodity" to a "life" – different people come here to get what they need: children pick fruits, young people drink coffee, and families sit down to eat farm food, enjoying themselves.
Qingzhen Integrated Media Reporter | Li Jinming, Lei Senyue
Editor | Liu Xiaoli and Du Lina
Second instance | Yang Houxin
Third instance review | Wang Yanni