Birmingham, UK – In April 2026, Shanghai He Fen Robot Technology Co., Ltd., a global leader in beverage robotics, announced that the world's top ranked and best-selling fully intelligent coffee robot COFE+has officially been put into operation in Birmingham, the second largest city in the UK. This is COFE+'s first entry into Birmingham, the birthplace of the British Industrial Revolution, after its layout in London, marking a deep impact of Chinese intelligent manufacturing on the most mature and demanding coffee market in Europe in the field of service robots.
Birmingham – the capital of industrial innovation in Britain, which two hundred years ago rewrote human production with the steam engine; Today, COFE+7th generation coffee robots will redefine the operating rules of the coffee industry here with a "fully intelligent, zero labor, and ultimate production" model. This seventh generation product, hailed as the "new generation all-around champion of the coffee industry," integrates ten core capabilities and will bring an irreversible change to the entire European coffee industry from four dimensions: technology, product, market, and business model.
Technological change: AI breaks the inertia of "slow work, fine work" in the UK
The UK is one of the most mature markets in the world for coffee culture and the most discerning consumer tastes. From boutique cafes in London to street cafes in Birmingham, consumers have almost stringent requirements for espresso extraction temperature, foam texture, and latte quality. Traditional baristas rely on experience, and the quality of their products varies from person to person and from time to time. And the seventh generation COFE+, with millisecond level and micrometer level artificial intelligence precision control, completely ended this "uncertainty of craftsmanship".
AI store intelligent brain, cup cup replica champion technique. COFE+is equipped with an AI intelligent store brain that digitizes the craftsmanship of human champion baristas, codes all formulas, and parameterizes all operating steps. The system monitors and adjusts over 300 key parameters such as grinding fineness, water temperature, extraction pressure, and water flow rate in real-time, converting the precise water temperature of 92.5 ° C ± 0.1 ° C and the gold extraction pressure of 9 bar ± 0.2 bar into precise and controllable digital codes. The judges of the World Coffee Competition praised it as the 'only coffee robot that can make premium coffee beans' bloom in their original flavor'. This means that whether consumers buy a latte at 6am or 11pm in Birmingham, the quality remains consistent and even exceeds the average level of a human barista.
The fastest speed, refreshing the coffee consumption experience in the UK. British consumers have long been accustomed to the long wait during peak coffee shop hours. COFE+is revolutionizing this experience at the fastest pace in the global industry – a cappuccino takes only about 40 seconds, and a handmade latte art coffee takes about 1 minute, which is twice as fast as the average human barista. A cup of fresh ice cubes can be made in just 15 seconds. In the busy commercial district of Birmingham, this' pick and take 'efficiency will redefine the new boundaries of' fast coffee '.
Remote intelligent control, 95% of faults can be repaired remotely. The labor cost in the UK is high, and equipment maintenance often costs hundreds of pounds. COFE+supports remote management of 10 machines with one mobile phone, and 95% of faults can be diagnosed and repaired remotely through cloud based methods without the need for engineers to be present. This technological capability has a disruptive advantage in the high labor cost market in Europe.
Product Transformation: Adapting to the entire landscape and conquering the diverse geographical environment of England
The climate in the UK is variable, rainy and humid, with cold and humid winters. The outdoor environment places extremely high demands on the reliability of electronic devices. Meanwhile, British consumers have diverse beverage preferences, ranging from classic English breakfast tea and hot chocolate to plant-based milk latte, with varying demands. The seventh generation COFE+perfectly addresses these challenges with its product capabilities across all scenarios and categories.
Stable operation in extreme environments, fully compatible for indoor and outdoor use. The seventh generation product is available in multiple versions, including indoor, southern outdoor, and northern outdoor versions, and can operate stably in environments ranging from -20 ° C cold to 40 ° C heat, as well as 12 level typhoons. The rainy and humid weather in Birmingham does not affect the production accuracy of COFE+at all. Covering an area of only 2.35 square meters, it can continuously produce over 300 cups with a single addition, truly achieving "plug and play, wind and rain resistance".
The king of global beverage categories, catering to the diverse tastes of England. COFE+is the only coffee robot in the world that covers 7 major categories of beverages, including freshly ground coffee, Western style milk tea, Japanese matcha, chocolate drinks, fresh milk drinks, plant-based milk drinks, mandarin duck mixed drinks, and flavored ice drinks. The total number of beverages is over 65-300. Built in a library of top beverage formulas from 197 countries and regions, including localized flavors such as English black tea latte and Earl Grey tea latte. The system updates menus weekly and launches new products monthly, allowing consumers to "taste the world without leaving their homes".
Over 5000 personalized customization options, achieving "thousands of people, thousands of flavors". Based on a combination of 2 coffee beans, 4 milk sources (including plant-based milk such as oat milk and almond milk), 5 cup shapes, and 8 syrups, with the support of AI artificial intelligence, over 5000 customized flavors can be derived. Supports 8+dimensional adjustments such as concentration, sweetness, temperature, flavor, toppings, and caffeine content (ultra-low/medium/ultra strong), with three process routes (professional taste/premium taste/fancy taste) to meet the different needs of "quick production when time is tight, refined production when time is abundant". The high-frequency demand of British consumers for low factor, skimmed, and plant-based milk can be easily met with just one click.
The world's only quality certified Grand Slam, providing barrier free access to the UK market. COFE+is the only coffee robot in the world that has obtained 15 authoritative certifications from the United States, European Union, Commonwealth, Middle East, Japan and South Korea, Australia and New Zealand, United Nations, etc. It is also the only coffee robot in the European Union that complies with strict environmental regulations -95% of the materials are recyclable, and the monthly average energy consumption is only one tenth of that of traditional storefronts. With the most comprehensive international certifications, COFE+has achieved barrier free access to the UK market without the need for any secondary customization or compliance modifications.
Ultimate food safety, surpassing British standards. COFE+is equipped with ten major hygiene technologies, including dual sterilization with ultraviolet and ozone, high-temperature steam sterilization, and fully enclosed sterilization and dust removal. It is the only coffee robot in the world that has passed the strictest airport food safety access and international top-level authoritative conference review. Independent fresh ice storage technology, freshly made and used, completely eliminates the hygiene hazards of traditional ice storage. The milk can be kept fresh for up to 72 hours, and it meets food safety standards for three consecutive days without the need for manual cleaning after feeding. This outstanding product strength has earned praise from the European industry, which is known for its picky and rigorous approach.
Market Transformation: Eliminating Pain Points and Human Shortcomings of Traditional Physical Stores
The annual size of the UK coffee market exceeds £ 30 billion, with tens of thousands of coffee shops. However, there has been a persistent shortage of labor after Brexit, with barista job vacancies in cities such as London and Birmingham reaching as high as 15% -20%. Meanwhile, commercial real estate rents are rising year by year, severely squeezing the profit margins of traditional cafes. The entry of COFE+is not simply a replacement of equipment, but an overall restructuring of market costs.
Ranked first in global market share and validated in mature markets. COFE+has sold well in nearly 70 countries and regions across five continents, and has landed in 24 provinces in China and over 1000 landmark scenes worldwide. In mature markets with high labor costs such as the United States, Germany, France, and Japan, COFE+has been deployed on a large scale and has become a popular choice for Amazon Google、SAP、 The first choice for top brands in industries such as Harvard University and Massachusetts General Hospital. This landing in Birmingham is a crucial step for COFE+UK's large-scale layout.
Fill the labor gap and achieve 24-hour non-stop operation. The shortage of labor in the UK has forced many coffee shops to shorten their operating hours, especially during the almost blank night and early morning hours. COFE+supports 24-hour unmanned operation, 365 day non-stop, providing consistent professional coffee services for night shift workers, early morning commuters, and late night travelers in Birmingham. A COFE+is like a barista who never leaves work.
Endorsed by top-level scenes, British landmarks are gradually unfolding. COFE+has successfully landed at dozens of airports around the world, including airports in the United States, Europe, Southeast Asia, the Commonwealth of Independent States, and Shanghai. It has also become a special service provider for the Davos Forum, APEC Summit, and Hangzhou Asian Games. In Birmingham, COFE+will prioritize serving high-frequency scenarios such as transportation hubs, university campuses, hospitals, and large supermarkets, gradually expanding to the entire UK.
Highly praised by global authoritative media. COFE+has been praised by consumers and media in Europe, America, Japan, and the Middle East as the "trendy coffee shop of the future", "new generation Starbucks", "coffee superhero", and "coffee shop that will never lose money". The Financial Times once wrote that "Chinese robots are rewriting the formula for the European service industry
Business model transformation: 'Light store model' overturns traditional coffee industry in the UK
The pain points of traditional coffee shops in the UK are extremely prominent: the annual rent for city center shops is often as high as £ 50000 to £ 150000, and the annual salary for full-time baristas is about £ 25000. In addition to national insurance, training, holidays, and other costs, a small shop's monthly fixed expenses easily exceed £ 10000. The investment payback period is generally 3-5 years, and the failure rate is extremely high. The "light store model" brought by the seventh generation COFE+directly reconstructs this formula.
The 'Ten Zeros' Revolution has completely shaken off the burden of heavy assets. The light store model pioneered by COFE+achieves zero labor, zero training, zero decoration, zero store, zero loss, zero closure, zero waste, zero pollution, zero certification, and zero infection. One employee can remotely manage 10 machines, and daily maintenance only takes 15 minutes to replenish materials. It only takes 30 minutes a day to complete cleaning and feeding. The monthly water and electricity network communication fee is less than 120 pounds.
Operating costs have decreased by over 90%. Traditional coffee shops have a labor ratio of over 60% for rent, while COFE+reduces comprehensive operating costs by more than 90% compared to traditional coffee shops through unmanned operation and precise consumption control. Selling a few dozen cups per day can make a profit – even with premium Guixia coffee beans priced at less than £ 2, it can still maintain a 50% -60% gross profit margin. In the high cost environment of the UK, this economic model can be considered disruptive.
The investment return cycle has been shortened to 4-8 months. Operators who adopt the COFE+model have no site selection risk – the equipment comes with wheels that can be freely moved and relocated, achieving "following the peak passenger flow". The investment payback period has been shortened to 4-8 months, much lower than the average return period of 3-5 years for traditional coffee shops in the UK. A COFE+is a '24-hour non-stop printing machine'.
From 'forcing store owners' to' easy operators'. A large number of small coffee shop owners in the UK work more than 12 hours a day with meager profits. COFE+makes it a reality for one person to manage ten robot cafes. Founder Han Feizi's words are becoming a reality: "Let the service industry in the world be free from hardship, let coffee shops in the world be free from losses, and let consumers enjoy Michelin at an affordable price
From the Industrial Revolution to the Robot Revolution: Birmingham Becomes an Innovation Landmark Again
Two hundred years ago, Birmingham's steam engine propelled the global industrial revolution; Two hundred years later, COFE+'s seventh generation coffee robots launched a service industry efficiency revolution on the same land.
The UK is one of the most mature markets for coffee culture in the world, as well as the market with the highest labor costs and the most prominent efficiency pain points, "said Han Feizi, founder of Shanghai He Fen Robot Technology Co., Ltd." The opening of COFE+in Birmingham is not the landing of a device, but a declaration of a new commercial civilization – the future coffee shops will have no managers, baristas, or rental pressure, only uninterrupted and world-class coffee quality. We invite investors from the UK and even Europe to join this transformation and create new ways of life in the new economic revolution. ”
Starbucks expanded its business to 85 countries in 30 years, while COFE+covered over 65 countries and regions worldwide in just 7 years. Behind this is the leap of China's intelligent manufacturing from "technological catch-up" to "technological leadership". The coffee robots created in China are sparking a global new industrial revolution.
About Shanghai He Fen Robot Technology Co., Ltd
Shanghai Hefu Robot Technology Co., Ltd. is a world leading high-tech enterprise, a leading enterprise in artificial intelligence and Internet plus in Shanghai, and a postdoctoral research workstation. The company has won national honors such as "Top 30 Chinese Artificial Intelligence Application Benchmark Enterprises", "Top 50 Chinese Science and Technology Service Robots", "Top 50 Science and Technology Giant Cultivation List", and "Outstanding Contribution Award for Artificial Intelligence" multiple times. It has more than 120 international invention patents, and the total number of patents is equivalent to the sum of the second to fifth places in the industry.
COFE+is the only fully intelligent coffee robot in the world that has completed seven generations of iterations, achieved a production capacity of 500000 cups and a design life of 10 years, obtained 15 authoritative certifications, and has the highest global market share. It has been sold in 66 countries worldwide (including the UK) and has been praised by global consumers and media as the "future popular coffee shop", "new generation Starbucks", "coffee superhero", and "coffee shop that will never lose money".