China Daily. In the current industry that pursues efficiency and scale, Peet's Coffee chooses to listen to a city first and then decide on the appearance of a store. From the blue brick courtyards of Kuanzhai Alley in Chengdu to the steel relics of Shougang Park in Beijing, every distinctive space is a mutual confirmation of brand and local culture. Behind the differences in store form, the persistence in the original taste of coffee remains consistent: 'Coffee for Coffee People', delivering a good cup of coffee to those who truly understand it. To meet those who understand it, one must first understand the city beneath their feet.
Differentiated expression of characteristic stores based on cities as coordinates
The background colors of cities vary, and the growth methods of stores naturally differ. Piye Coffee's specialty stores always follow a principle: first understand the identity of the venue, and then decide on the design posture. Faced with completely different fields such as historical courtyards, industrial relics, cultural blocks, and commercial complexes, Piye Coffee does not forcefully implant standardized templates, but implements tailored strategies based on the site, allowing the functions and atmosphere of the coffee space to naturally land while preserving the original characteristics of the site. So, the aroma of coffee wafted through the green brick courtyard, and the bar lights lit up under the steel dome.
To hear a city speak, one must first enter its streets and alleys. Piye Coffee Chengdu Kuanzhai Alley is hidden in a blue brick courtyard deep in the alley. The courtyard walls built with staggered gray bricks leave traces of weathering, while the wooden frame through the bucket supports the stacked green tiles. The stone slabs of the courtyard dam have been worn down by time, leaving a round and dull edge, and every brick and tile bears the imprint of old Chengdu life. Piye Coffee has preserved all the traces of these original buildings and rearranged their functions according to the original spatial layout. The hanging flower gatehouse at the end of the alley retains the blue tile eaves and carved components intact, and the door opening is embedded with transparent glass sliding doors; Entering through the door, wooden beams cross the sky, and below is a sleek metal operated bar counter. The light beige brick surface is lined with the cold toned metal light of the coffee machine, and the bones of the old building naturally connect with the modern coffee scene along the flow. In the afternoon, the sunlight slanted down from the courtyard, casting light spots on the ground. The aroma of coffee slowly spread, and the light sound of grinding beans overlapped with the faint footsteps in the streets outside the courtyard. Piye put a cup of coffee with a constant flavor into this old courtyard that houses the memories of several generations of Chengdu people. Anyone who passes by here can find a calm place to rest under the eaves. This is the gentlest encounter between a coffee shop and a city.
Piye Coffee Chengdu Kuanzhai Alley Branch
If the Kuanzhai Alley store follows the texture of the old city's residential buildings and embeds coffee into the hustle and bustle of the market; So the Beijing Shougang Garden store, following the skeleton of industrial relics, brought coffee into the steel space. As a highly recognizable industrial landmark in the park, the Nanxi Jiao Tower embodies the rough and tough structure of the heavy industry era, with exposed brick walls, solid concrete structures, and steel skeletons, making it a solidified industrial history in itself. Piye Coffee retains its original main structure and materials, with a lightweight intervention along the building's original veins: a transparent floor to ceiling glass is embedded in the gap, and on top of the cold and hard industrial background, the walnut bar counter and leather seats slowly create a warm atmosphere. The old water tank on the tower is covered with coffee colored metallic paint, which quietly echoes the color tone of deep roasted coffee. Looking up is a silent steel dome, with warm ceramic cups at hand. The rough industrial skeleton and exquisite coffee experience collide and blend with each other. Piye Coffee has added a place for people to stay in this extinguished industrial relic.
Piye Coffee Beijing Shougangyuan Branch
This kind of "adapting to local conditions" is not limited to this: Beijing Lingjing Hutong store left the original charm of the courtyard to customers, allowing the courtyard to speak for itself; Zhengzhou Bodu New Elephant Store, nestled between antique bricks and tiles, gently depicts the Central Plains atmosphere through shadow puppetry light boxes and bamboo art partitions; The Changsha Wanxiang City store uses an indoor garden to bring the relaxed feeling of "Shanshui Zhoucheng" into the shopping mall. Piye never turns "localization" into a slogan posted on the wall, but rather allows the store to grow into the texture of the city; The Xi'an Daduhui store takes inspiration from the eaves and columns of the ancient capital of thirteen dynasties, incorporating the weight of the ancient capital into restrained materials and proportions.
When space itself makes people willing to stay, a stable cup of good coffee becomes the beginning of approaching a city.
Piye Coffee Beijing Lingjing Hutong Branch
Piye Coffee Zhengzhou Bodu Xinxiang Store
Piye Coffee Changsha MixC Store
Piye Coffee Xi'an Daduhui Branch
Adhering to the original taste of coffee and maintaining a consistent brand foundation
Walking through the green brick courtyard and the steel dome, different stores are adorned with different city landscapes. The stores can have a thousand faces, but Piye's persistence in the original taste of coffee remains consistent. Space is an extension of the city, and coffee is the eternal protagonist.
For over half a century, the tradition of handmade roasting has been present in every store of Piye Coffee, with a unified quality standard for its products. The raw materials are carefully selected from Arabica beans, and the roasting and extraction processes are controlled to ensure that each batch of beans maintains a stable and flavorful state. But Piye's standards are not limited to this. At the bar counter, there are also standards to follow for grinding thickness, extraction time, and foam texture in every detail. Even if the store is located in different cities and venues, the flavor and texture of the entrance are always online.
The stability of flavor is just the base color. What Piye Coffee wants to bring to consumers is a whole period of time worth slowing down: dine in only uses ceramics and glass cups. At this point, coffee is not just a product that can be taken away casually, it invites you to sit down and finish it in a little time. The cup just handed over from the bar had just reached the perfect temperature, and the grinding and steaming sounds gradually faded away. The warm aroma of caramel, roasted hazelnuts, and black cocoa intertwined filled the air. More than half a century of baking tradition and handmade adherence ultimately fall into the solid touch of this cup in the palm of the hand, and into the heart of every person willing to stop for good coffee.
Piye's Longtermism, the Origin and Destination of a Good Coffee
Respecting the texture of each city externally and preserving the authentic taste of each cup of coffee internally, this is the most concrete manifestation of Piye Coffee's long-term philosophy of letting go and accepting. In the current era of surpassing 300 stores, Piye Coffee has made representative stores in different cities a scene where brand concepts and urban culture are mutually reflected. The design of each store is different, but they all follow the same values: coffee is serious, people deserve respect, and cities can be listened to. This value system does not change with the trend, nor does it waver due to market fluctuations.
The long termism of Piye Coffee lies not in the speed of chasing the trend, but in the thickness of faith accumulated over time. The origin of a good cup of coffee is a legacy of craftsmanship that has not been interrupted for over half a century; Its destination is the people in every city who are willing to stop and stop for a good cup of coffee. This belief continues to be upheld in 300 stores, accumulating an irreplaceable brand quality for Piye Coffee.
Disclaimer: This article is reproduced on our website to provide readers with more news and information. The content does not constitute investment or consumption advice, and is only for readers' reference.
[Editor in charge: Shao Bingqi]