With the end of the May Day holiday, the 2026 Guangzhou Coffee Culture Season is also coming to an end amidst the reluctance of the last batch of coffee enthusiasts. This highly anticipated coffee event gathered coffee brands from 13 countries and 43 cities, with over 230 booths. Many brands announced that their products were sold out on the first day of opening and urgently restocked throughout the entire process. Huangpu District showcased local brands such as KEYSTANE Coffee, Zhiwei Lian Coffee, and Qianpai Coffee, delivering impressive results in this city wide coffee feast, allowing many people to rediscover the consumption potential of this industrial area.
Jinuo Intelligent Coffee Machine Exhibition Area for Photo by the Organizer
At the end of the holiday, the foot traffic does not decrease, and the popularity of the Huangpu Coffee exhibition area continues to rise
At the end of the May Day holiday, the popularity of the coffee culture season did not diminish at all. Long queues were formed in front of each booth, and the rich aroma of coffee mixed with lively voices filled the entire event venue.
For Ms. Liang, a barista at KEYSTONE Coffee, the past five days have been the busiest period of her career. From 11 a.m. to 9 p.m., she and several colleagues hardly left the coffee machine, even taking turns drinking water. Among them, the "Instant Rich Latte" and the Pistachio Latte on the booth are absolutely popular, packaged in edible oatmeal cups, with high appearance and likability. Walking into the booth, I found that these two have already hung the "sold out" brand. Ms. Liang said that selling out of stock is a common occurrence, with an average of 130 cups sold per day and waiting in line for up to 30 minutes. What's more surprising to the team is that most of the visitors are "tap water" on the social platform, attracted by the sharing on Little Red Book and Tiktok, and they specially come to clock in.
KEYSTANE Coffee for Photo Organizer
Another fruitful achievement is the Qianpai Coffee in the Huangpu exhibition area. The on-site manager said that they brought 4 different varieties of coffee beans this time, a total of 20 packs, and all of them have been sold out so far. It is reported that this brand started from passive trading of traditional beans, relying on years of accumulated upstream and downstream resources, and now has its own raw material production area and baking factory. Its business has also expanded from product research and development to coffee salons, training, and certification services, holding a complete chain in its own hands.
In front of the Qianpai Coffee booth, Ms. Wang, who was waiting to pick up her meal, ordered a cup of SOE series American style coffee. She said she came specifically for beans, "I value special blends and beans, and I usually like to drink American style coffee. After tasting it, I also found it quite in line with expectations." After finishing her drink, she also inquired about the store address and said she would come to the store again another day.
Similar to Qianpai Coffee, Zhiwei Lian Coffee not only sells coffee, but also sells coffee beans. You can try it on site, and many coffee enthusiasts try it before buying it back, "said Zhong Miaoling, the on-site manager. This" big picture first "coffee bean is very popular.
Qianpai Coffee provides pictures to the organizer
In addition to coffee, there are also many booths from Huangpu's baking, ice cream, and coffee machine brands on site, which are also very popular. The H Patisserie French baking cake booth, which specializes in cake business, has been crowded with people, and the long queue is almost from morning to night. Xiaowutu, located at No. 17 of the special exhibition, is also a brand that emerged from Huangpu. It was founded in 2021 and specializes in ice cream and cultural and creative products. Although it is a young brand, it has already opened stores in popular commercial areas such as Guangzhou Tower and K11. This time I was invited to participate in the coffee season, and the booth was always surrounded by people. "The sales were very impressive, selling more than 1000 cups in 5 days," the staff said with a smile.
Huangpu Coffee Season Relay held
The heat in front of the booth is just the "front desk" of Huangpu Coffee's strength. What supports these five lively days is a complete industrial chain from planting, baking, equipment to talent cultivation.
Jinuo Intelligent Coffee Machine Exhibition Area for Photo by the Organizer
During the exhibition, several Huangpu enterprises reached cooperation intentions with industry partners. The intelligent coffee machine of Jinuo Intelligent has become the focus of attention for many professional audiences. This enterprise rooted in Huangpu has exported its products to more than 110 countries and regions around the world. Many people only realized that Huangpu not only has factories, but also technology after drinking the drinks made by our coffee machines, "said the on-site staff.
What is even more exciting is that the popularity of this coffee will not dissipate with the end of the exhibition. From May to July, Huangpu District will launch more diverse coffee themed activities. At that time, the "Red Lily Coffee Valley" on Cheung Chau Island will open up coffee planting and learning opportunities, allowing citizens to personally pick coffee fruits and learn about the entire process from seeds to cups; In the Lingtou Coffee Demonstration Park, the ecological landscape of "tea coffee symbiosis" is in its best viewing period, suitable for parent-child check-in; Kaoxiang Baking Academy will hold cup testing experience classes for citizens; Brand stores such as Zhiwei Lian Coffee and KEYSTONE Coffee will also launch limited edition specials and themed markets. (Wenlin Wenhui)