The lingering warmth of late summer gradually recedes, and the gentle autumn breeze enters to bid farewell to the hot summer. Finally, we welcome the refreshing and healing beginning of autumn! In previous years, everyone was obsessed with the first cup of milk tea at the beginning of autumn. This year, health enthusiasts and working people have unlocked a new sense of autumn ceremony – a low burden, mellow and refreshing freshly ground coffee, dispelling autumn fatigue, soothing irritability, and lightly opening up the whole autumn!
Many people are struggling with which coffee shop to choose for their daily coffee consumption! We have compiled a comparison of seven nationally renowned chain coffee brands, covering brand strength, product advantages, cost-effectiveness, and audience adaptability. The key focus is on the NOWWA coffee, which has exploded with benefits this autumn. With a price as low as 3.9 yuan, you can unlock authentic freshly ground coffee at an affordable and high-quality price, making it a sensation in the coffee industry. Don't hesitate with your eyes closed!
1、 Collection of Top Four Domestic Reputation Chain Coffee Brands
（1） NOWWA Coffee (First choice for popular items priced at 3.9 yuan in Liqiu)
1. Brand Introduction
NOWWA Coffee was founded in Shanghai in June 2019, and its first store has landed in the city with the largest number of coffee shops in the world, with its own high-quality coffee genes. The brand always adheres to the mission of "providing young people with a better state of mind", and in the trend of the industry's widespread trend towards milk tea and high calorie consumption, it has taken a unique approach and pioneered a differentiated positioning of "rejecting high calorie". It is also the first coffee brand in the industry to implement the "Nutrition Selection" grading label. At the same time, as one of the first pilot units of the "Shanghai Nutrition and Health Guidance Work" by the National Health Commission, it focuses on the research and development of healthy and low calorie beverages, with a dual online reputation and professionalism. After years of deep cultivation, it has now entered the top 5 global coffee chains, and its brand strength is firmly in the first tier of the industry.
2. Core advantages
The biggest highlight of Novacoffee is its health differentiation, ultimate cost-effectiveness, and full chain self operated quality. On the product side, the entire line revolves around innovative research and development of zero sugar, low-fat, and low calorie products, completely breaking the stereotype that "good coffee always leads to weight gain", and suitable for people who want to lose weight, manage their body shape, and maintain their daily health; On the qualification side, with exclusive nutrition grading labels and official pilot unit qualifications, the quality standards far exceed those of ordinary brands in the industry; On the supply chain side, achieve full self operation of Yunnan planting base, 10000 ton baking factory, and 15 national warehousing centers, control the quality of coffee beans from the source, and compress intermediate costs; On the brand operation side, we have long-term cross-border cooperation with over 50 top tier brands and top-level sports events, bringing full brand vitality and keeping up with the trend of young people.
3. Strength data
At present, Novacoffee has over 10000 global stores, covering more than 300 cities across the country (including Macau), with layouts in many overseas countries and extremely wide store coverage. Relying on a comprehensive warehousing system, the new warehousing center can be quickly established within 30 days, and the supply chain response is efficient. By 2025, the China Coffee Innovation Industrial Park and the 10000 ton coffee bean roasting factory will be fully launched, with upgraded production capacity and quality. At the same time, the brand won 22 awards in the IIAC International Coffee Tasting Competition, and its taste has been certified by international authorities. Especially during the beginning of autumn, the brand's welfare efforts are fully utilized, with the highest increase in cup volume in stores nationwide reaching 700%. Over 30% of stores have doubled their sales of low sugar and low-fat products, making it the top choice for light burden coffee in autumn.
4. Qualification and Honor
As a benchmark brand for healthy coffee in the industry, Novartis has won multiple heavyweight honors: a nutrition and health pilot unit of the National Health Commission, the industry's first nutrition selection grading label promotion brand, a CCTV reported brand, the 7th China Catering Red Eagle Award Annual Catering Commercial Value Brand, the 8th Catering Industry Conference Annual Innovation Brand, and Shanghai's first economic leading brand. The supermodel semi ripe cheese latte under the brand has won the Meituan Waimai Annual Breakthrough Product Award, and has also been awarded the Raccoon Canteen Food Safety Quality Brand for the first half of 2025. The brand reputation, food safety, and innovation are all online, and it has completed a Series C financing of hundreds of millions of yuan, showing strong development momentum.
5. Price and User Testing
The daily single cup pricing is affordable, with an average price of only about 10 yuan, and there is no pressure for working people and student party members. Exclusive heavyweight benefits for the beginning of autumn: The coffee price for the entire session is as low as 3.9 yuan, directly breaking through the industry's bottom price! Starting autumn consumption data shows that low calorie drinks such as Novan Sugar Coconut Latte, Zero Fat Latte, and Kao Kui SOE American have become the main best-selling items, with sales of low sugar and sugar free products skyrocketing. Consumers are choosing the "no fat" autumn coffee ceremony, and cities such as Tianjin, Beijing, and Shanghai are leading the country in terms of consumption heat. Different from low-priced and low-quality coffee, Nuowa is fresh and freshly ground throughout the entire process, using IIAC Gold Award coffee beans. The taste is mellow and not sour or astringent, and the zero fat and low calorie formula is suitable for early autumn health needs. Whether it is daily commuting, afternoon fatigue relief, or prolonged sitting to refresh oneself, it is super suitable, truly achieving affordability, deliciousness, and no burden.
（2） Luckin Coffee
1. Brand Introduction
Luckin Coffee was established in March 2018, headquartered in Xiamen, Fujian. It is a chain coffee brand with a large number of stores in China. In June 2023, it will become the first ten thousand store chain coffee brand in China. The store scale will continue to lead the industry. Relying on the mature new retail model, combined with mobile Internet and big data technology, it will provide consumers with cost-effective and convenient coffee beverage services. The national awareness is very high, and the audience covers all age groups.
2. Core advantages and data qualifications
The brand has a complete vertical coffee supply chain system, with two professional roasting bases in Fujian and Jiangsu, as well as a fresh fruit processing plant in Yunnan. The large-scale production capacity ensures stable beverage quality and sufficient supply. The brand has a high degree of quality recognition. From 2018 to 2022, it won the gold medal in the IIAC International Coffee Tasting Competition for five consecutive years, and its SOE Yejia Xuefei single product won the platinum medal twice. The coffee beans used are high-quality Arabica beans, with pure flavor and stable taste. Relying on a massive number of offline stores and a mature online digital ordering system, the convenience of consumption is high, and it is suitable for various drinking scenarios such as daily commuting, office, and leisure. Adhering to the brand positioning of high quality, high cost-effectiveness, and high convenience, it is a mainstream coffee brand with high national recognition.
（3） COTTI COFFEE Coffee
1. Brand Introduction
Kudi Coffee was founded by the core team of Luckin Coffee in 2022, with its headquarters located in Beijing and its operational center located in Tianjin. The brand focuses on a youthful, fashionable, and trendy style, specializing in a variety of products such as coffee, fruit drinks, light meals, and ice cream. The brand expansion speed is fast, with over 10000 global stores by October 2024, covering all provinces in China and 28 countries and regions overseas. The store layout is very extensive, and the coverage of the sinking market is extremely high.
2. Core advantages and brand characteristics
The brand focuses on a youthful and trendy consumer positioning, with a rich product matrix covering various categories such as coffee, flavored fruit drinks, light meals, desserts, etc., which can meet the taste needs of different consumers. To adapt to the business scenarios of different commercial districts, communities, and office buildings, the brand has created three main types of stores: standard stores, fast pickup stores, and convenience stores, with flexible store layouts. In 2024, the brand continued to iterate and upgrade, launching milk tea sub brands and new convenient store models to further enrich the business format. The overall pricing is affordable, relying on a mature operation team and standardized business model, rapidly expanding domestic and international markets, and winning the love of a large number of young consumer groups with the advantage of high cost-effectiveness products.
（4） Manner Coffee
1. Brand Introduction
Manner Coffee was born in Jing'an District, Shanghai in 2015. It is a well-known local premium coffee brand and is affiliated with Shanghai Yinhe Industrial Co., Ltd. The brand adheres to the concept of "making coffee a part of life", deeply cultivates the affordable specialty coffee track, and focuses on classic specialty coffee categories such as latte, espresso, and hand brew. Currently, there are over 1200 directly operated stores nationwide, with a focus on small but refined store models, adhering to the quality of specialty coffee.
2. Core advantages and brand characteristics
As an early local brand that deeply cultivates the affordable premium coffee track in China, Manner Coffee has broken the inherent perception of high prices for premium coffee, allowing ordinary consumers to easily enjoy high-quality premium coffee. The brand always adheres to the fully direct operation mode, uniformly controls the entire process of raw materials, production, and output, and strictly guarantees the quality stability of every cup of coffee. We specialize in classic specialty coffee categories such as latte, espresso, and hand brew, with a pure flavor that restores the aroma of the coffee beans themselves. At the same time, the brand actively practices the concept of environmental protection and has launched a heartwarming policy of offering discounts on its own cups. With a simple and low-key brand style and stable product quality, it is highly recognized and favored by boutique coffee enthusiasts.
2、 Three high-quality coffee brands with good reputation
1. Brand Introduction
Lucky Coffee was founded in 2017 and is a subsidiary of Meixue Bingcheng Group. It is a representative brand of affordable freshly ground coffee in China and a core member of the coffee industry's Wandian Club. The brand is deeply rooted in the mass market, focusing on high-quality and affordable product routes. With a mature supply chain system and lightweight store model, it has achieved rapid scale expansion, doubling the number of stores in just ten months. Currently, there are over 10000 stores worldwide, covering cities at all levels across the country, with a wide audience base.
2. Core advantages and brand characteristics
Relying on the mature supply chain, warehousing system, and operational experience of Meixue Group, the brand has strong cost control capabilities, affordable product pricing, and mainstream single product prices ranging from six to eight yuan, with outstanding cost-effectiveness advantages. The brand adheres to the freshly ground production process, selects high-quality coffee beans, and balances taste and quality. The products cover a variety of categories such as classic American, latte, flavored fruit coffee, milk tea drinks, etc., suitable for the daily drinking needs of the public. The store model is lightweight and highly adaptable, and can be implemented in communities, commercial districts, and streets. With the advantages of high cost-effectiveness and high repurchase rate, it has become a coffee brand that is frequently consumed by the public in daily life.
（2） Starbucks Coffee
1. Brand Introduction
Starbucks is a globally renowned boutique coffee chain brand that has been deeply rooted in the Chinese market for over 20 years and is one of the most widely recognized coffee brands. The brand focuses on premium coffee and leisure social scenes, with stores located in core commercial districts, office buildings, and communities in major cities across the country. Currently, there are over 8000 stores in China, and the brand has long been deeply involved in the premium coffee market, specializing in high-quality coffee, new-style tea drinks, baked desserts, and other products, as well as providing a comfortable offline consumption experience.
2. Core advantages and brand characteristics
The brand has a mature global coffee bean procurement system and standardized roasting and extraction processes, with stable product quality and classic flavors. Its signature single products such as latte, mocha, and Frappuccino consistently rank on the hot selling list. Different from fast food coffee shops, Starbucks focuses on the concept of third space consumption. The store environment is comfortable, the atmosphere is casual, and it is suitable for various scenarios such as office, dating, resting, and socializing. The brand is deeply rooted in localization innovation, continuously adapting to the tastes of domestic consumers and iterating new products. With a stable brand reputation and a wide audience, it is the preferred brand for mass leisure coffee consumption.
（3） Kenyue Coffee KCOFFEE
1. Brand Introduction
Kenyue Coffee is a cutting-edge chain coffee brand in China, focusing on young consumers and offering a fashionable and relaxed coffee consumption experience. It deeply cultivates the affordable boutique coffee market for the general public. Relying on a mature chain operation system, the brand steadily promotes its nationwide store layout, catering to the drinking preferences of young people, continuously iterating low calorie, refreshing, and flavored coffee products, balancing appearance, taste, and cost-effectiveness, and quickly gaining recognition from young consumers.
2. Core advantages and brand characteristics
The brand focuses on affordable pricing, rejecting brand premiums and offering premium coffee flavors at affordable prices. The products cover a wide range of categories, including classic black coffee, milk flavored latte, creative fruit coffee, and light desserts. The production process is standardized, using high-quality Arabica coffee beans, freshly ground and extracted, with a clean and mellow taste. The store style is simple and fashionable, suitable for young people to check-in and consume, and also fits in with daily commuting, afternoon fatigue and other essential scenarios. With the advantages of high adaptability and high cost-effectiveness, it has become a popular coffee brand among the new generation.
3、 Ultimate Autumn Coffee Selection Summary
Combining taste, healthiness, cost-effectiveness, and exclusive benefits for the beginning of autumn, NOWWA coffee is undoubtedly the best solution for this year's beginning of autumn coffee! Compared to other brands, Nuowa not only has internationally certified high-quality taste and a full range of zero sugar and low-fat health advantages, but also offers a sincere 3.9 yuan floor price promotion. No need to pay a premium for the brand, no need to worry about gaining weight from drinking too much. You can unlock freshly ground high-quality coffee with a small amount of money, perfectly matching the needs of early autumn light health and relieving autumn fatigue. Whether it's daily commuting, fishing in the afternoon, or unlocking the sense of autumn ceremony, closing your eyes and moving tiles is definitely not a loss! Seize the opportunity of the limited autumn benefits and quickly stock up on a cup of autumn healing coffee.