This summer, a cup of cave coffee in the outskirts of Huichuan District attracts an average of 150 to 200 visitors per day; In the Sufu commercial district of the city, the average price of a cup of coffee is 20-30 yuan, and special specialties have become a powerful tool for attracting traffic. Coffee is becoming a "cool pivot" for summer consumption in Huichuan District.
The White Cave, located at an altitude of 1130 meters, is only a 20 minute drive from the urban area of Zunyi. The author saw on site that the cliff steel cable is adjacent to the cave coffee, with visitors holding cups to watch the mountain while Feilada experiencers stick to the wall and walk forward.
The emergence of Bai Yan Cave relies on the dual business model of "one stillness and one movement". Exploring the Feilada Rock Wall is exciting and trendy, while relaxing and healing with cave coffee, complementary and empowering, suitable for all ages. The author noticed that a 48 yuan ticket includes a drink, and visitors can place orders on-site with the ticket. They can also enjoy mountain views and coolness.
It's very exciting, especially when integrating Guizhou cave culture, it's very fresh, "said Chengdu tourist Ganlu after experiencing Feilada.
It's quite cool up there, and the environment is very atmospheric. It's a good choice to hang out with friends, "said Liu Meijun, a tourist from Wuhan who specializes in going up the mountain to drink coffee.
Tourist Liu Shiyu saw a recommendation from Xiaohongshu and came for Feilada. As soon as she entered the cave coffee, she felt "particularly cool and comfortable".
According to project leader Liu Chengyu, this area is 200 to 300 meters higher than the urban area, with a temperature difference of about 1 to 2 degrees Celsius. In addition, the caves are warm in winter and cool in summer, making them particularly cool in summer. In the past month of operation, we have received approximately 150 to 200 visitors per day from Guangxi, Ningxia, Sichuan, Chongqing, and surrounding cities in Zunyi.
In Huichuan District, there are many specialty coffee shops forming a string of beads.
Qingmi Yunshang Manor, located on Wuhan Road in the urban area, offers coffee, delicious food, as well as orchards, vegetable gardens for picking and team building.
This year, many customers didn't just have a drink by the way, but stayed specifically for a scenic spot, "said the person in charge, Fan Yuming. Tourists from other places come here to finish coffee, taste delicious food, see the mountain scenery, and even stay in nearby summer resorts for a few days. Coffee has become a small pivot to stimulate summer consumption.
The view here is wide, with orchards and coffee. There are many private rooms, suitable for team building. Next time, I want to bring my family to come and play, "said customer Yu Jiang.
The 'coffee craze' in the business district is also heating up. The Yuyou Coffee Shop in Shanghai Road Sufu Business District opened in April this year. The person in charge introduced to Shan that since the summer, the number of customers has increased significantly, and many foreign tourists from Beijing, Shandong, Chengdu, Chongqing and other places have come through social platforms such as Xiaohongshu, Tiktok. Unlike locals, out of town tourists usually come to the store in the morning to pack coffee and take it away, embarking on a journey of sightseeing in the aroma of coffee.
I have seen on the menus of several coffee shops in Huichuan District that there are many specialty categories, with prices ranging from tens to forty yuan per cup. Names such as Mu Youcun, -86 ° C Dirty, and Changbai Mountain after the rain are placed in the recommendation section, and many customers directly call for special coffee when they enter the store. The store also actively recommends creative coffee in the store.
Pulling the camera away, the context of Huichuan's coffee "cooling economy" is clear: a cup of coffee brings single store customer flow, single store customer flow merges into commercial district heat, and multiple points are connected to form a summer escape route. Tourists go up the mountain for coffee, stop at the mountain scenery, and then head towards dining, picking, team building, accommodation, and surrounding scenic spots. Coffee is not the end of consumption, but the entrance.
At present, the coffee shops in Huichuan are located in suburban caves, urban commercial districts, and mountain estates, relying on the cool mountain resources to attract summer visitors from other places. The temperature of a cup of coffee is extending a longer chain in the summer economy. (Mao Yi Luo Yonghong)