Based on the Ronggui Home Appliance Manufacturing Industry Cluster in Shunde, Baicui Electric Appliances in Shunde District, Foshan City has been deeply involved in the production of Western style kitchen appliances and coffee products for 18 years, consolidating the industrial foundation with full chain intelligent manufacturing. Under the guidance of the integration of the two industries, Baicui breaks away from simple production and manufacturing and explores the "Industry+N" development model: based on industrial intelligent manufacturing, it combines multiple formats such as brand operation, consumer experience, industry services, coffee culture, etc., and connects the entire chain of "R&D manufacturing brand marketing scene experience industry co construction". As a representative enterprise that has grown up locally in Ronggui, Baicui's practice provides a vivid sample for the transformation and upgrading of regional small home appliance enterprises.
01 Intelligent Manufacturing Foundation: Strengthening the "Industry+N" Base with Hard Core Strength
The core of the integration of the two industries lies in solid manufacturing strength. Baicui firmly establishes the industrial foundation, providing confidence and support for the diversified expansion of "Industry+N". From standard setting to R&D investment, from production capacity layout to ranking honors, sets of data outline the solid foundation of Ronggui Intelligent Manufacturing Enterprise.
(1) National standard setter: Incorporate Ronggui's practice into national standards
As one of the few domestic home appliance brands with the power to formulate national standards, Bai Cuirong serves as the deputy leader unit for drafting the national standard GB/T46503-2025 for household and similar coffee machines. From the structure of the brewing head to temperature control accuracy, from safety indicators to energy efficiency requirements, Baicui will feed back the industry with years of accumulated process experience and technical standards, promoting the coffee machine industry towards standardization and high quality.
Bai Cuirong appointed as the deputy leader of the drafting unit for the national standard of "Household and Similar Coffee Machines"
(2) Hundred patents: Building a complete R&D loop
Baicui has established an exclusive R&D center, gathering more than 50 professional engineers and building 5 professional product testing laboratories, forming a complete R&D loop from concept to mass production. As of now, we have over 100 product patents covering core technologies such as integrated saturation boiling heads and stable structures, catering to the full range of household and commercial needs. Relying on the ISO9001 quality management system, Baicui has established three major production bases in Shunde and Jiangmen, with a total planned area of 180000 square meters and more than 800 professional personnel. The annual production capacity can reach 2 million units.
(3) Multiple categories remain among the top in the country
Bai Cuirong is appointed as the executive vice president unit of Foshan Coffee Association, promoting the two-way integration of coffee machine manufacturing industry and coffee culture industry.
Baicui actively promotes the two-way integration of coffee machine manufacturing industry and coffee culture format
02 Breakthrough Growth: "Industry+Experience" Activate Diversified Business Models
A solid industrial foundation gives Bai Cui the confidence to break through boundaries. Baicui takes "industry+experiential service industry" as a starting point, extending its manufacturing capabilities to diverse formats such as cultural tourism, arts, and consumer scenes, enabling coffee machines to move from production lines to lifestyles.
(1) Coffee+Culture and Tourism: Industrial Base Activating Cultural and Tourism Ecology
By relying on the scene of the "Coffee Base Loong Boat Hui" art center, Bertree connects the product exhibition hall and coffee experience with Loong Boat culture and water town features to create a cultural and tourism dynamic line that can be visited, experienced and consumed. Tourists can not only appreciate the exquisite quality of coffee machines up close, but also taste freshly brewed coffee in the context of water towns, transforming the brand's hard power into a cultural and tourism soft experience, achieving the organic integration of smart home appliances and cultural and tourism services.
Baicui Coffee Art Space Shunde Flagship Store
(2) Coffee+Competition: Professional Competitive Refining Product Potential
Thanks to its core performance in extraction stability and temperature control accuracy, the Baicui coffee machine has been repeatedly designated as the official machine for professional coffee competitions such as the 2026 CBCC China Barista Summit Challenge. The endorsement of the competition has verified the professional level of the product, and also deeply embedded Baicui into the barista community and boutique coffee culture circle, forming a positive cycle of "product competition culture".
(3) Coffee+Art: Cross border Collaboration Reshaping Life Aesthetics
Bai Cui boldly breaks away from the cold "tool attribute" of traditional household appliances, and has successively teamed up with contemporary artist Chen Pengxiang and young artist Mu Zifan to launch the collaborative Liuxia Max series coffee machine. Integrating the classical imagery of 'Spring River Flower Moon Night', the dynamic colors of 'Rippling Clouds',' Lilies', and 'Chasing the Wind and Moon' into modern industrial design, allowing artistic inspiration to flow on the metal body, successfully balancing hardcore performance and soft aesthetics.
Co branded by Chen Pengxiang · "Spring River Flower Moon Night" series
Muzifan Joint Collection · "Chasing the Wind and Moon" Series
(4) Coffee+Scene: Aesthetic Space Reconstruction of Commercial Ecology
In 2025, the offline "Baicui Coffee Art Space" of Baicui will be officially completed, achieving the upgrade of kitchen appliances from tools to aesthetic carriers of life. The brand has established an integrated sales network consisting of an online comprehensive platform and offline physical terminals, providing distributors with empowerment in four dimensions: brand, product, traffic, and after-sales, and building a warm community business ecosystem.
Baicui Coffee Art Space, making kitchen appliances a carrier of life aesthetics
03 Collaborative Progress: Based on Ronggui, Writing a New Sample of Integration of Two Industries
Looking towards the future, Baicui will continue to upgrade its intelligent manufacturing capabilities, iterate the product matrix of household and commercial coffee machines, deepen the "industrial+N" development model, and connect the entire chain of manufacturing, branding, experience, and industrial services; At the same time, based in Ronggui and rooted in Shunde, we will collaborate with upstream and downstream supply chains, coffee bean trade, coffee training, space operation and other partners to help the Shunde coffee machine industry cluster grow and strengthen. From a coffee machine to an industrial ecosystem, Baicui is contributing enterprise samples to the high-quality development of regional manufacturing industry through the breakthrough practice of "industry+N".
Source: Rizhao News Network