Xiding Township, Menghai County, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province, relies on the mountainous endowment of high altitude, large temperature difference, foggy and humid conditions, and high-quality red soil resources to cultivate high scoring premium coffee beans with unique flavor and excellent quality. The coffee planting area in the whole township reaches 27000 mu, covering 11 administrative villages and 93 village groups, driving more than 3000 households to increase their income. Taking the green mountains and nurturing the local area, the once wild small crops have now become a characteristic pillar industry for strengthening villages, enriching the people, and empowering revitalization.
Data image coffee close-up
In recent years, Xiding Township has adhered to the guidance of Party building, improved quality at the source, extended chain value-added, and linked agriculture to benefit the people, allowing high mountain high scoring beans to go out of the deep mountains and benefiting thousands of households with industrial dividends, painting a new picture of comprehensive revitalization of border villages.
Party building overall planning and layout, consolidating the foundation of the high scoring coffee industry
Empowering organizations and gathering strength can ensure the stability of the industry. Xiding Township regards premium coffee as the core industry for enriching the people, and constructs a linkage system of "Party organizations+enterprises+Party members+farmers", integrating organizational strength throughout the entire process of industrial development. Through industry consultations, going out to learn from experience, and working together with officials and the masses, we aim to unify the development ideas of high-quality products and consolidate the consensus of the whole township on promoting coffee. Actively strive to invest more than 12.7 million yuan in project funds, improve industrial roads, irrigation and water conservancy infrastructure, cultivate local leading enterprises, build standardized processing plants, and establish an integrated industrial platform for seedling cultivation, planting, procurement, and processing. Give full play to the vanguard role of Party members, take the lead in promoting high-quality varieties, learning management and maintenance techniques, connecting production and sales resources, guiding farmers in scientific planting at home, promoting widespread participation of the masses in industrial development, and laying a solid foundation for the large-scale and high-quality development of the coffee industry.
Data picture: Party members and cadres rooted in the fields, leading their hair to develop boutique coffee bases
Refined high mountain origin, refined with outstanding flavor and high-quality beans
Good beans come from high mountains, and quality is precious in intensive cultivation. Based on the advantages of high-altitude ecological planting, Xiding Township strives to create a high-quality and high scoring coffee origin by focusing on variety, management, and standards. Comprehensively eliminate low yield old varieties, introduce high-end boutique varieties such as Guixia, 389, and Sachim402, and distribute more than 7 million high-quality seedlings free of charge to enterprises, effectively reducing farmers' planting costs. Vigorously promote the three-dimensional intercropping mode of "coffee+tea" and "coffee+nuts", with a intercropping area of more than 2600 acres, activate mountain resources, and achieve multi harvest, quality and efficiency improvement in one place. Establish a service team consisting of experts and enterprise technicians from various counties, conduct regular training on field management and maintenance, and promote green planting techniques. At present, the organic transformation certification area of coffee in the whole town is 6168 mu, and the original ecological standardized cultivation mode has created a clean and full taste of coffee beans and a rich flavor of flowers and fruits, so that Xiding Coffee has won high marks in the industry by virtue of its outstanding quality, and is stable in the competitive market track.
Expanding the entire chain and strengthening feedback, the dividends of the mountains and fields benefit thousands of households
Foreign tourists praised the specialty Xiding boutique coffee at the promotional event.
The chain is deep and solid, and the dividends belong to the countryside. Xiding Township is promoting the synchronous advancement of chain extension, reinforcement, and benefit sharing, continuously improving the entire industrial chain, perfecting the mechanism of interest linkage, and keeping the industrial dividends in rural areas to benefit the people. Four initial processing plants and one precision processing plant have been built in the entire township, equipped with modern processing equipment. The on-site processing capacity of fresh fruits has exceeded 7000 tons, and various products such as high-quality ripe beans, hanging ear coffee, coffee peel tea, etc. have been developed simultaneously, enriching the product matrix. By relying on live streaming e-commerce online to expand sales channels, offline layout of mountain specialty cafes, linkage with Zhanglang's millennium ancient village resources, creating coffee picking, mountain sightseeing, and ethnic study routes, and promoting the deep integration of agriculture, culture, and tourism development. At the same time, Xiding Township continues to improve the mechanism of agricultural cooperation, promote the "Party organization+cooperative+enterprise+farmer" model, implement the policy of guaranteed minimum purchase of fresh fruits, effectively resist market fluctuations and risks, and increase the average income of coffee farmers by 6600 yuan by 2025. Relying on industrial bases and processing workshops, we have provided 12000 nearby job opportunities and distributed over 3 million yuan in labor fees. Innovate the village enterprise feedback mechanism, with enterprises receiving a rebate of 40 yuan per ton of fresh fruit to strengthen the village collective economy. Currently, 38 village groups in 10 villages have achieved dividends, with a cumulative increase of more than 34000 yuan in income, achieving a win-win situation for enterprises, the masses, and the collective.
The fragrance of coffee permeates the mountains and fields, and the industry helps to revitalize. Next, Xiding Township will continue to cultivate the specialty coffee track, optimize the planting quality, extend the industrial chain, enrich the cultural and tourism industry, and provide affordable feedback to the people, so that the fragrance of high scoring coffee in the mountains can spread to a wider market, and continue to empower the high-quality development of border villages with a small red fruit.
Yunnan Netcom correspondent Zhao Min and Zhu Xiaonian
Editor: Guan Yuanmin