Following Xu Xiake's footsteps, we entered the depths of Lingyun Mountain in Songming County, Kunming City. Amidst the pine wind and bamboo waves, the aroma of coffee wafted out.
The former Lingyun Mountain Forest Park has now become a national 3A level tourist attraction – Wangfengping. There is no standardized storefront for urban chain coffee brands here, but there are 8 coffee shops deeply embedded in the texture of the mountains and forests that have grown vigorously: by the waterfall, under the bamboo window, in the half mountain courtyard, in the valley wooden house… the unique label of "mountain wilderness+coffee".
Behind the increasingly unique "mountain and wilderness top flow" is a business revitalization from "seeing the scenery" to "living life", and it is also a vivid practice of Songyang Street in Songming County to activate rural resources through the integration of culture and tourism.
Each one is a 'non-standard' sample
The interview car parked at the foot of the mountain community, climbed up the stairs, and was surrounded by greenery. The special feature of Wangfengping is that there are 8 coffee shops, none of which are identical.
The Fanyin Coffee Estate is built against the mountains, with arches, wooden tables and chairs, and rattan sunshades outlining a rich southern French vacation style. The most attractive thing is the artificial waterfall that falls layer by layer along the mountain rocks – the sound of water is crisp, and it complements the lush greenery in the eyes. Tourists lay on the outdoor sofa, with the sound of rushing water in their ears and the interweaving of coffee and mountain mist on their noses. We need to 'drink' the scenery and coffee together, "said the person in charge, Wu Yan.
If Fan Yin is passionate, then Jian Shan Coffee is serene. Not far from the memorial archway of Ertianmen, an iron two-story building stands still halfway up the mountain. With the concept of "seeing the true essence of coffee amidst the mountains and forests", indoor wooden tables and chairs, rattan paper lamps, exude an oriental elegance. But what really makes tourists come all the way from Kunming for an afternoon is the wooden window on the second floor. The window edge position is an absolute C position: light and shadow leak in from between the bamboo leaves, mottled and sprinkled on the wooden table; Outside the window, the continuous mountains and forests layer upon layer, with greenery spreading across the horizon. Barista Tang Fujun said that he can sell over 100 cups every day on weekdays now.
Muxi Pavilion follows the aesthetic route of bonsai. The verdant bonsai in the courtyard complement the bamboo sea in the mountains, and the signature experience is boiling tea around the stove – three or five friends sitting around the stove, the teapot gurgling, and the charcoal fire slowly warming the ankles. The boss expressed his business philosophy: "Whether it's coffee or tea, they are all excuses to slow you down
Composite formats allow 'mountain and wilderness time' to stay and take away
Looking at the wind screen, coffee is just a key. This key opens the door to an immersive mountain life.
Walking deep into the bamboo forest, the coffee in the tree gave another answer. The concept of "shared space" is emphasized here, which integrates coffee, barbecue, tipsiness, and camping into the same forest. Sunlight streamed down from the cracks in the trees, casting dappled shadows on the wooden tables and wicker chairs. Tourists can hold a cup of hand and sit on the swing in a daze, or they can ask friends to set up a grill under the starry sky and strip the skewers while drinking coffee. A tourist exclaimed on social media, "I came here once and wanted to bring all my friends back
The integration of business formats is not limited to this. The Lingyun Creek Valley Campsite features magnificent mountain scenery and Southeast Asian wooden houses as its charm. During the day, coffee is fragrant, and at night, it transforms into a slightly tipsy tavern, with resident singers playing and singing in the valley. Yunxi Xiaoyuan cleverly combines local intangible cultural heritage experiences: a cup of latte paired with a plate of Songming brown sugar rice cake, the sweet and bitter flavors unexpectedly blend together; You can also experience tie dyeing with your own hands, from soaking to dyeing, bringing a blue and white canvas home – drinking coffee is a pleasure, doing tie dyeing is' taking away this pleasure '.
Even in small shops like Lingyun Coffee next to Sanmen Gate, one can feel the attention to detail: the owner pays attention to the quality of the beans, the Italian style is mellow, the handmade layers are distinct, and the occasionally baked kiln bread blends the aroma of burnt coffee with the relaxed feeling of the small town.
And Nanshan Xiaoyuan, located near Shanjiao Elementary School, returns to the most simple corner of "home". Blue tiles and white walls, shaded by old trees, without waterfalls or magnificent mountain scenery, only the rustling sound of bamboo leaves in the wind. Some people come to sketch, some take a book and sit for an afternoon, while others do nothing but daydream. You don't need to rush to clock in here, you just need to sit down and slow down, "the boss said.
From 'One Scene' to 'One Life'
The Renewal Inspiration of Wind Screen
8 stores, 8 flavors, each one is worth a special trip. But that's not all about the wind screen.
In recent years, Songming County has continuously promoted the upgrading of cultural and tourism formats through the Wangfengping Scenic Area. In addition to the coffee matrix, there are also night time attractions such as the Huanbolan Pavilion and Jiujian Bar, the Guofeng Pavilion and Xihe Small Shop featuring traditional Chinese clothing, the Songhui Play Bamboo Go amusement park for families, as well as the Xiake Book Garden for reading and the Intangible Cultural Heritage Museum showcasing local culture… A revitalization of the "culture shaping tourism and showcasing culture through tourism" format has quietly been completed, and the Wangfengping is steadily upgrading from a "scenic viewing area" to an immersive experience site.
The data is also verifying this change: more and more tourists from Kunming and outside the province come specifically to visit Wangfengping as a destination for weekend micro vacations; The attendance rate of multiple coffee shops continues to rise on weekdays, and the cluster effect of "non-standard" businesses is emerging.
Since the Spring Festival, a total of 320000 tourists have been received, with an average of 3000 tourists received on weekends.
Yin Jinqian, a member of the Party Committee and Propaganda Committee of Songyang Street, stated that the next step will be to further explore the cultural IP of the "Xu Xia Ke You Line", improve supporting facilities, and promote the integration of multiple formats such as "coffee+homestay+study+health care", so that more people are willing to come, can stay, and still want to come.
From Xu Xiake's portrayal of Lingyun Mountain to today's Mountain Coffee Matrix, Songming Wangfengping tells a simple yet powerful story: the grand narrative of cultural and tourism integration is not in the distance, but in a window, a cup of coffee, and a slow down time.
Source: Urban Times
Full media reporter: Tong Wei
Editor: Jiang Lei
Reviewed by: Zhao Qian
Second instance: Chen Weiyi
Final appeal: Peng Deguang