On May 19th, Beijing Business Daily learned that the first coffee grounds recycling and environmental protection cultural and creative tourism product jointly launched by Kenyue Coffee and "Beijing Gift" was unveiled at the 2026 China New Cultural and Creative Market. The Kenyue Environmental Protection Concept Cup, which was launched this time, is the first official eco-friendly cup cultural and creative product in the "Beijing Gift" system that focuses on daily beverage scenes and emphasizes the concept of recycling and regeneration. The product adopts coffee grounds recycling material and responds to the national "dual carbon" call with a recyclable design. In terms of design, the cup deeply integrates Beijing cultural elements and modern minimalist aesthetics, combining urban cultural and tourism business card attributes with trendy aesthetics; In terms of functionality, it breaks the limitations of traditional cultural and creative industries that prioritize aesthetics over practicality.
During the event, the "Beijing Gift" Kenyue Coffee social co branded themed dining car made its debut in the core area of Chaoyang Park, forming a linked check-in route with the "Beijing Gift" exhibition area, creating an immersive experience space that integrates product display, interactive experience, and welfare incentives. The themed dining car will remain open for 10 days, attracting citizens and tourists to stop and experience in a youthful and scene oriented way, becoming a popular check-in landmark in the market.