As the core online download platform of the heavyweight IP "2026 Shanghai Digital Life Week" of the 7th Shanghai "55 Shopping Festival", the West Coast New Product Festival Market will be held from Ma
As the core online download platform of the heavyweight IP "2026 Shanghai Digital Life Week" of the 7th Shanghai "55 Shopping Festival", the West Coast New Product Festival Market will be held from May 20th to 24th at the North Square of the West Coast Dream Center Dome. The theme of this market is "AI+New Consumption", gathering over a hundred high-quality brands and setting up multiple sections such as new product launch area and digital life scene area. It is not only an important window for Shanghai to release consumption vitality and promote consumption upgrading, but also brings a quality consumption feast within reach for citizens.
Among the many popular stalls, a long queue formed in the new product tasting area of Laika, a coffee brand under Laiyifen. Refreshing and special cherry raspberry American style, tamarind American style; The appearance of four new drinks, lactose intolerant and friendly soy milk latte, as well as the popular flavored matcha latte, has made many exhibition visitors exclaim that they have "found treasure". As the core second growth curve of Laiyifen instant beverage track, Laika has anchored the consumption scene of "community within 500 meters" since its inception, focusing on "drinking freshly ground coffee anytime and anywhere in nearby community stores", bringing high-quality staple coffee to the daily radius of citizens.
It is reported that four new products have been launched at the Laiyifen store in Guangqi City, Xuhui District, and are expected to be officially launched to consumers in June. In the morning, when I'm in a hurry, I can easily buy a hot freshly ground latte by taking a turn downstairs. It's really convenient, "Ms. Wang, a resident of Xuhui, told reporters after trying out the new product. She is usually a frequent visitor to Yifen, but now that the store's coffee has been upgraded, this drink has become a" fixed pairing "for her commute.
Product strength is the core confidence of Laikaquan fans. Firstly, let's talk about coffee beans. Ms. Wu, the on-site coffee manager, introduced that the 100% Arabica beans used at the coffee shop have won the gold medal in the IIAC International Coffee Tasting Competition and also won the "Bright Global New Quality Good Coffee" double gold medal at the 2025 CIIE, with a rich and stable flavor. When it comes to the milk based products used by Laika, Ms. Wu emphasized that compared to the milk based products currently used by most coffee brands on the market, Laika firmly chooses pasteurized fresh milk – this not only preserves the original sweetness and aroma of milk, without industrial feeling, but also does not mask the delicate aroma of gold beans; At the same time, 100% fresh milk does not contain additional additives and can retain nutrients such as native calcium and active protein, fully enhancing its health attributes.
From the perspective of enterprise cost, although it may not be as cost-effective as milk based products, for the core customer groups of Laiyifen and Laika – families and commuters who pursue daily health and fresh taste, it is more refined and more in line with the long-term philosophy. The four new products unveiled this time have undergone flavor upgrades based on the taste preferences of Shanghai residents: they include classic latte that is suitable for commuting scenes, special flavors suitable for afternoon tea, and can also be paired with Lai Yi snacks to form a "coffee+snack" exclusive package, unlocking new community consumption experiences.
As of now, relying on Laiyifen's deep layout of 650+stores in Jiangsu, Zhejiang, and Shanghai, Laika has achieved high-density coverage of community scenes. Whether it's a busy morning commute on the 8th or a leisurely afternoon picking up children from school, you can buy a cup of heartwarming coffee at Laiyifen's store right in front of your home. In addition, some stores have established an online omnichannel growth path for Laika products, and food delivery platforms such as Meituan have launched catering stores where orders can be quickly delivered online, making "drinking good coffee even if you don't want to go out" a daily routine.
From testing the freshly ground coffee track in 2021, upgrading to an independent brand in 2023, and surpassing 650 stores in Jiangsu, Zhejiang, and Shanghai by 2025, Laika has gradually implemented the concept of "community warming coffee". According to the brand, in 2026, the focus will be on promoting the breakthrough growth of the food delivery and catering business, upgrading the quality standards of national stores, continuously polishing the integrated consumption experience of "snacks+coffee", and steadily moving towards the vision of "a heartwarming quality coffee brand around the people".
The fireworks of the West Coast New Product Festival conceal the delicate thread of Shanghai's consumption upgrade; And the warm cups of coffee brought by Laika bring the warmth of quality consumption to the daily life on the street corners of the community. When the aroma of coffee blends into the commuting, afternoon tea, and home time of citizens, this tangible beauty is a vivid epitome of the happiness of Shanghai's people.