Hunan Daily Zhu Yonghua. Imagine a scene like this: in the early morning, you call a ride hailing service and hurry to the airport. Due to the rush, you didn't have time for breakfast. Instead, on the small shelves of the ride hailing service, there are breakfast, nuts, and mineral water available for sale. The quality and safety of the goods are guaranteed, and payment can be made by scanning the QR code. Would you be happy to place your order? And there is no need to say another word to the driver during this process. After paying, you open the package and eat while looking out the window, and the car continues to carry you forward.
This may sound a bit fresh, but in fact it captures the fragmented consumption needs of modern people. Similar scenes can be seen in many cities' ride hailing services recently – coffee, snacks, umbrellas, shoes, socks, and other daily necessities are placed on the small table in the back seat. Passengers can scan the QR code if they want to buy, and ignore them if they don't. I learned through online browsing that this kind of "in car side job" is quietly infiltrating into the daily lives of many people.
This kind of business can be done by convenience and "not disturbing". The driver doesn't force it, passengers can scan the code if they want to buy, it doesn't matter if they don't want to buy. The transaction is simple and natural, which not only does not delay the trip, but also solves the small needs of emergency response.
However, when new things come out, rules must be established. Safety comes first, drivers should not be distracted by selling things while driving. The cleanliness of food and the reliability of daily necessities cannot be solely determined by passengers themselves. If the platform can be monitored, such as establishing a record and evaluation mechanism, to ensure that reliable drivers are recognized and those who are slacking off in troubled waters are screened out, then this path can be taken in the long run.
To put it simply, the success of "in car side businesses" depends not on whether they can be sold, but on how they are managed. Clear rules and effective implementation create a vibrant atmosphere in urban life, as well as a clever tool to stimulate consumption and revitalize the economy.
Editor in Chief: Zhou Zezhong
First instance: Zhou Zezhong
Second instance: Ouyang Jinyu
Third instance: Wang Lisheng