On September 9th, the themed interview activity of "Exploring the Yangtze River Culture during the Cultural China Tour" entered the Fuling Pickled Vegetable Historical Memory Museum, where citizens and tourists tasted the latest developed products such as Fuling Pickled Vegetable Coffee. As a "hard currency" that exports to over 90 countries and sells 20 billion bags globally, Fuling Pickled Mustard is exploring a new model of integrated development of agriculture, culture, and tourism through new methods such as co branding with digital brands.
What a unique taste, so wonderful! "Exclaimed Ms. Wang, a tourist, after drinking the pickled vegetable coffee. When the milk cap is mixed with the coffee, the tip of her tongue can still feel the pickled vegetable particles, and the layering is particularly rich.
Pickled vegetable coffee.
In recent years, we have been constantly seeking to expand the new application scenarios of pickled vegetables, and exploring other uses on the basis of traditional meal pairing scenarios, "said Yuan Guosheng, Deputy General Manager of Chongqing Fuling pickled vegetable group Co., Ltd. As a well-known national level meal pairing brand, Fuling pickled vegetables have boldly broken through the traditional positioning of" serving with meals ". While fully preserving the crispy and tender taste and classic flavor of pickled vegetables, they have integrated pickled vegetable granules into coffee and innovatively launched" chewed coffee ", bringing consumers a refreshing dining experience.
At the same time, they break away from traditional dining scenes and seek to become a modern entertainment and lifestyle accessory for young people by collaborating with digital brands. We also collaborated with the game to launch a new product called "Wujiang Laobei Zha".
Fuling Pickled Vegetable Historical Memory Museum.
As one of the "three famous pickled vegetables in the world", Fuling pickled vegetables have been exported to more than 90 countries and sold 20 billion packs worldwide. Currently, they are planning and promoting a free trip to Chongqing to eat Fuling pickled vegetables, exploring a new model of integrated development of agriculture, culture, and tourism.
Fuling Pickled Vegetable Historical Memory Museum.
The Fuling Pickled Mustard Historical Memory Museum, as a cultural exhibition hall of Fuling Pickled Mustard, is built on the original style of the Qiu Family Courtyard, the former residence of Fuling Pickled Mustard founder Qiu Shou'an. Through excavation, exploration, systematic demonstration, and restoration, it is a forward-looking and creative museum of pickled mustard history and cultural relics. It fully integrates the diverse functions of pickled mustard planting, processing, visiting, and experiencing, and is an important part of the core tourism belt of Fuling District and a new landmark of cultural tourism.
The staff is making pickled vegetables.
Wang Yawen, Deputy Director of the Fuling District Cultural Heritage Research and Protection Center, introduced that they use pickled vegetables as a carrier to deeply explore the local culture of Fuling, and tell the stories of pickled vegetables and Fuling through various artistic forms. They hope that more people can understand the local customs and profound historical and cultural heritage of Fuling.
Upstream News Reporter Li Jing Photography Gan Xiayi